Category Archives: Website Special Guidelines

How to Use Benchmarking to Evaluate Website Performance

Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance

Rebranding in 2019: How to Transfer your Website Without Losing Traffic

John Lincoln — August 1, 2019 Follow @johnelincoln — August 1, 2019 Is this the year you’ve finally decided to pull the trigger on rebranding? If so, you’ll have to consider it from an offline and online perspective. In this guide, I’ll walk you through the rebranding process as it relates to your website. Fortunately, … Continue reading Rebranding in 2019: How to Transfer your Website Without Losing Traffic

8 Steps To Building Websites That Boost Conversion Rates

Laura Troyani — July 5, 2019 Follow @PlanBeyond — July 5, 2019 Imagine improving your website conversion rate by 25%. It sounds outlandish, but I’ve seen it happen firsthand thanks to an incredibly thoughtful, intensive website redesign project. Oftentimes, when businesses consider re-doing their websites, they think of it in terms of an incremental project … Continue reading 8 Steps To Building Websites That Boost Conversion Rates

8 Essential Tools to Create an XML Sitemap like a Pro

Irina Weber — June 28, 2019 Follow @irinaweber048 — June 28, 2019 XML sitemaps are a good way to communicate directly with search engines, notifying them of new or updated content very quickly and allowing to speed up the process of indexing pages. Typically, Google likes to speak to website owners in riddles. Creating a … Continue reading 8 Essential Tools to Create an XML Sitemap like a Pro

Is Your Web Developer Spoofing Your PageSpeed Insights Score?

Pam Aungst — June 28, 2019 Follow @PamAnnMarketing — June 28, 2019 Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, … Continue reading Is Your Web Developer Spoofing Your PageSpeed Insights Score?