Kelly Jean Forrest — October 25, 2019 Your business’s new website has been up and running a few months, and you’ve started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already? The most simple answer to the question of how often … Continue reading How Often Should You Update Your Website?
Category Archives: Website Special Guidelines
12 Things You Can Do to Your Website Today to Push into 2020
Dan Moyle — October 15, 2019 Follow @danmoyle Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for the next year. It’s time to think about your business plan for 2020. “Do your due diligence now to get your next year’s budget set.” – Jackie Pfriender … Continue reading 12 Things You Can Do to Your Website Today to Push into 2020
6 Ways to Tell if Your Website is Healthy or Terminal
Dan Moyle — October 14, 2019 Follow @danmoyle Go ahead and ask yourself: How does my website perform for my business?Does my website actually generate revenue?Is my website drain on expenses? If you don’t have the answers to these questions, you may need a checkup. Find out the health of your website (and your marketing … Continue reading 6 Ways to Tell if Your Website is Healthy or Terminal
When to use a hotfix on your site during a sprint (and when not to)
Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience. Greg Giletto on September 19, 2019 Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. … Continue reading When to use a hotfix on your site during a sprint (and when not to)
Your Guide to Understanding Website Wireframes
Corie Stark — September 18, 2019 — September 18, 2019 Pexels / Pixabay If you’ve worked on a website project in the past, you’ve probably heard of or seen a wireframe. If you’re new to web design, you may be scratching your head, wondering what wires have to do with websites. Without context, wireframes do … Continue reading Your Guide to Understanding Website Wireframes
When to Use Photos vs. Illustrations on Your Website
Kristen Patel — September 7, 2019 Follow @kristinapatel — September 7, 2019 Just because the design phase of your website launch or redesign may not officially begin until your copy has been approved doesn’t mean that you should be ignoring the creative side of your website until then. Considering that 48 percent of people believe … Continue reading When to Use Photos vs. Illustrations on Your Website
How to Use Benchmarking to Evaluate Website Performance
Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance
The Best 404 Pages on The Internet (& What We Learned From Them)
Victoria Taylor — August 8, 2019 — August 8, 2019 Now and then your website has a broken or deleted link that is still floating around somewhere on the internet, or a user writes a typo in the URL. Then someone ends up landing on a 404 error page, confused, lost and wondering “where do … Continue reading The Best 404 Pages on The Internet (& What We Learned From Them)
A Good First Website Visit: 4 Non-Negotiables You Need
Kaitlyn Hammond — August 7, 2019 — August 7, 2019 lakexyde / Pixabay Maybe you’re just about to launch your own business, and the next task on your to-do list is to set up your website. Or maybe you already have a website, but you don’t seem to be getting very many leads from it. … Continue reading A Good First Website Visit: 4 Non-Negotiables You Need
Rebranding in 2019: How to Transfer your Website Without Losing Traffic
John Lincoln — August 1, 2019 Follow @johnelincoln — August 1, 2019 Is this the year you’ve finally decided to pull the trigger on rebranding? If so, you’ll have to consider it from an offline and online perspective. In this guide, I’ll walk you through the rebranding process as it relates to your website. Fortunately, … Continue reading Rebranding in 2019: How to Transfer your Website Without Losing Traffic
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