Category Archives: Website Special Guidelines

How to Boost Facebook ROAS by Retargeting Website Visitors

Ben Heath — June 13, 2018 — June 13, 2018 Facebook advertisers spend a lot of time trying to find the best possible target audiences. And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success. But whilst many advertisers spend a lot of time in Facebook’s Audience … Continue reading How to Boost Facebook ROAS by Retargeting Website Visitors

Monitoring web migrations: A checklist for moving from one site to another

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018   Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another