Dan Radak — April 25, 2018 Follow @DanRadak — April 25, 2018 Creating an effective business website is a complex issue, due to the fact that it requires you to be skilled (or at least indulged) in both web design and basic principles of marketing. While it is indisputable that its main goal is to … Continue reading 9 Rules for Creating an Optimal Business Website
Meaghan Nelson — April 24, 2018 — April 24, 2018 mohamed_hassan / Pixabay In the world of business and marketing, there always has to be a two-way relationship. To find success, you’ll want to rely heavily on your marketing tactics to get you results. When you’re looking to market in the B2B sector, this intensifies. … Continue reading How To Make Your Website Transactions Seamless
Justine Jahnke — March 29, 2018 — March 29, 2018 So your team has set benchmark data and is constantly measuring your website performance…right? If you aren’t — You’re killing me, Smalls! via GIPHY Using metrics to know what’s working on your website and what’s not will allow you to make smart decisions about updates … Continue reading 5 Bonus Tools To Measure Your Website
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018 Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another
Arelthia Phillips — January 2, 2018 Follow @Arelthia — January 2, 2018 There are a number of ways to evaluate the success of a website. It all starts with the goals of the site. Website Goals Not all sites have the same goals. Some sites will be for brand awareness only, in which case, success … Continue reading How to Evaluate the Success of a Website
Tom Martin — December 27, 2017 Follow @TomMartin — December 27, 2017 We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why propinquity marketing … Continue reading How to Google-Proof Your Website
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017 In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change
Matilda Egere-Cooper — December 12, 2017 — December 12, 2017 geralt / Pixabay The phrase ‘Data protection’ seems to only come up when something’s gone horribly wrong—like the recent news of Uber’s massive data breach or the huge payroll data leak at Morrisons. But the frequency of data-related incidents could change with the impending General … Continue reading 7 Ways a Small Business Can Prepare for the GDPR
James Scherer — December 8, 2017 — December 8, 2017 There’s a way we’re supposed to do things, with ecommerce marketing. We’re supposed to create visual ads which show people how awesome our products are why they’re worth the price. Then we’re supposed to take the people who click on those ads and send … Continue reading 5 Strategies to Frame Your Buyer’s Website Experience
Graham Jones — December 2, 2017 Follow @grahamjones — December 2, 2017 When people land on a web page they take fractions of seconds to decide whether or not “this is for me”. Indeed, some studies have shown that this decision is made in around half a second, that’s before a visitor is even consciously … Continue reading Why Your Website Must Look Like Your Visitors
