Category Archives: Website Special Guidelines

How to make your content more accessible to the visually impaired

Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Christi Olson on January 18, 2019 Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have … Continue reading How to make your content more accessible to the visually impaired

Crawl, walk, run and fly: The 4 stages of scaling website analytics

Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019  It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics

There is No Fold: Myth of the Scroll Below the Fold

Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold

Giving You a ‘Bitly’ More Information About URL Shortening

Joao Romao — September 23, 2018 Follow @joaoromaolx — September 23, 2018 UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on the plateau of productivity, as marketers around the world unconsciously use them throughout their busy days. However, despite … Continue reading Giving You a ‘Bitly’ More Information About URL Shortening

How to Effectively Set Up Your Website to Collect New Leads

Kaitlyn Hammond — August 21, 2018 — August 21, 2018 kreatikar / Pixabay Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on … Continue reading How to Effectively Set Up Your Website to Collect New Leads

How Voice and Responsive Search Ads will Revolutionize Google Ads

Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads