Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance
Victoria Taylor — August 8, 2019 — August 8, 2019 Now and then your website has a broken or deleted link that is still floating around somewhere on the internet, or a user writes a typo in the URL. Then someone ends up landing on a 404 error page, confused, lost and wondering “where do … Continue reading The Best 404 Pages on The Internet (& What We Learned From Them)
Kaitlyn Hammond — August 7, 2019 — August 7, 2019 lakexyde / Pixabay Maybe you’re just about to launch your own business, and the next task on your to-do list is to set up your website. Or maybe you already have a website, but you don’t seem to be getting very many leads from it. … Continue reading A Good First Website Visit: 4 Non-Negotiables You Need
John Lincoln — August 1, 2019 Follow @johnelincoln — August 1, 2019 Is this the year you’ve finally decided to pull the trigger on rebranding? If so, you’ll have to consider it from an offline and online perspective. In this guide, I’ll walk you through the rebranding process as it relates to your website. Fortunately, … Continue reading Rebranding in 2019: How to Transfer your Website Without Losing Traffic
Peep Laja — July 29, 2019 Follow @peeplaja — July 29, 2019 If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site. What’s website credibility? And why … Continue reading Website Credibility: A 39-Point Checklist
Laura Troyani — July 5, 2019 Follow @PlanBeyond — July 5, 2019 Imagine improving your website conversion rate by 25%. It sounds outlandish, but I’ve seen it happen firsthand thanks to an incredibly thoughtful, intensive website redesign project. Oftentimes, when businesses consider re-doing their websites, they think of it in terms of an incremental project … Continue reading 8 Steps To Building Websites That Boost Conversion Rates
Karl Feldman — July 5, 2019 — July 5, 2019 In this video blog, Karl Feldman will explain some of the common missteps that we see with a lot of our clients and in the market when it comes to website navigation. TRANSCRIPTION: Let’s talk about some website navigation no-nos. Hopefully, we’ll come out of … Continue reading Website Navigation No-Nos
Irina Weber — June 28, 2019 Follow @irinaweber048 — June 28, 2019 XML sitemaps are a good way to communicate directly with search engines, notifying them of new or updated content very quickly and allowing to speed up the process of indexing pages. Typically, Google likes to speak to website owners in riddles. Creating a … Continue reading 8 Essential Tools to Create an XML Sitemap like a Pro
Pam Aungst — June 28, 2019 Follow @PamAnnMarketing — June 28, 2019 Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, … Continue reading Is Your Web Developer Spoofing Your PageSpeed Insights Score?
Ashley Hill — June 20, 2019 — June 20, 2019 Your website, and in general, your brand, needs to come from a specific perspective— in otherwords, it needs to have a consistent voice. This is where tone becomes important. It’s an expression of your company’s values, and so for many, your website is the first … Continue reading Determining Your Site’s Tone of Voice
