Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Christi Olson on January 18, 2019 Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have … Continue reading How to make your content more accessible to the visually impaired
Category Archives: Website Special Guidelines
Crawl, walk, run and fly: The 4 stages of scaling website analytics
Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019 It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics
There is No Fold: Myth of the Scroll Below the Fold
Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold
Smart Sitemaps and Website Organization
Jon-Mikel Bailey — December 14, 2018 Follow @jonmikelbailey — December 14, 2018 We build lots of custom websites sites. Each of these starts with a lot of planning and a major part of this planning is the sitemap. The organizational structure and navigation system of your website can mean the difference between success and failure. … Continue reading Smart Sitemaps and Website Organization
Time to Think Age-Responsive Design
Kris Spisak — November 7, 2018 Follow @MidloWeb — November 7, 2018 You know that understanding your target audience is an essential piece of building a powerful website, but targeting that audience is not just a consideration of the device being used. Age-responsive design takes User Experience (UX) to the next level. Video games fluctuate … Continue reading Time to Think Age-Responsive Design
Giving You a ‘Bitly’ More Information About URL Shortening
Joao Romao — September 23, 2018 Follow @joaoromaolx — September 23, 2018 UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on the plateau of productivity, as marketers around the world unconsciously use them throughout their busy days. However, despite … Continue reading Giving You a ‘Bitly’ More Information About URL Shortening
7 Signs You Need A New Website
Reg Lane — August 22, 2018 — August 22, 2018 27707 / Pixabay WHEN IS IT TIME FOR A NEW WEBSITE? It is a question that we come across quite often and can be a difficult one to answer. But that doesn’t mean we can’t try, here are 7 signs that it is time to … Continue reading 7 Signs You Need A New Website
How to Effectively Set Up Your Website to Collect New Leads
Kaitlyn Hammond — August 21, 2018 — August 21, 2018 kreatikar / Pixabay Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on … Continue reading How to Effectively Set Up Your Website to Collect New Leads
How Voice and Responsive Search Ads will Revolutionize Google Ads
Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Essential Tips to Prepare for a Website Launch
Kara Jensen — July 31, 2018 Follow @BopDesignSD — July 31, 2018 It’s almost go-time! You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place … Continue reading Essential Tips to Prepare for a Website Launch
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