Category Archives: Website Special Guidelines

12 Things You Can Do to Your Website Today to Push into 2020

Dan Moyle — October 15, 2019 Follow @danmoyle Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for the next year. It’s time to think about your business plan for 2020. “Do your due diligence now to get your next year’s budget set.” – Jackie Pfriender … Continue reading 12 Things You Can Do to Your Website Today to Push into 2020

6 Ways to Tell if Your Website is Healthy or Terminal

Dan Moyle — October 14, 2019 Follow @danmoyle Go ahead and ask yourself: How does my website perform for my business?Does my website actually generate revenue?Is my website drain on expenses? If you don’t have the answers to these questions, you may need a checkup. Find out the health of your website (and your marketing … Continue reading 6 Ways to Tell if Your Website is Healthy or Terminal

When to use a hotfix on your site during a sprint (and when not to)

Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience. Greg Giletto on September 19, 2019 Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. … Continue reading When to use a hotfix on your site during a sprint (and when not to)

When to Use Photos vs. Illustrations on Your Website

Kristen Patel — September 7, 2019 Follow @kristinapatel — September 7, 2019 Just because the design phase of your website launch or redesign may not officially begin until your copy has been approved doesn’t mean that you should be ignoring the creative side of your website until then. Considering that 48 percent of people believe … Continue reading When to Use Photos vs. Illustrations on Your Website

How to Use Benchmarking to Evaluate Website Performance

Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance

Rebranding in 2019: How to Transfer your Website Without Losing Traffic

John Lincoln — August 1, 2019 Follow @johnelincoln — August 1, 2019 Is this the year you’ve finally decided to pull the trigger on rebranding? If so, you’ll have to consider it from an offline and online perspective. In this guide, I’ll walk you through the rebranding process as it relates to your website. Fortunately, … Continue reading Rebranding in 2019: How to Transfer your Website Without Losing Traffic