Category Archives: Website Special Guidelines

Website Hosting 101: 6 Things to Consider Before Your Build a Website

Angela Hausman, PhD March 29, 2021 Choosing a website hosting service for your new website or changing up your existing website hosting is an important decision that isn’t easily undone if you discover you made the wrong choice. Switching to a new host means you lose any pre-paid fees for hosting (in many cases, although … Continue reading Website Hosting 101: 6 Things to Consider Before Your Build a Website

Crafting a Great Website: Tips to Consider as You Build Your Brand

Angela Hausman, PhD March 24, 2021 With the world becoming increasingly web-based crafting a great website is critical for business success. You need an amazing website that’s mobile-friendly, offers a superior customer experience, drives traffic toward conversion with the right offers, and contains valuable content that’s updated consistently for proper SEO (search engine optimization). Developing … Continue reading Crafting a Great Website: Tips to Consider as You Build Your Brand

Reinventing websites for brands and ecommerce: Monday’s daily brief

Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief

High-Quality Website: Don’t Forget These 12 Critical Elements

Angela Hausman, PhD February 26, 2021 More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the early 2000s, the internet was merely a luxury and something that most people just sort of dabbled with. As the years went on, … Continue reading High-Quality Website: Don’t Forget These 12 Critical Elements

How to Consistently Improve Your Website’s Pageviews (5 Strategies)

Jared Atchison February 11, 2021 Business owners and marketing teams spend a ton of time, money, and energy building robust websites packed with helpful information and products. Despite their best efforts, getting page views is still a struggle. Does this situation sound familiar? Between the digital noise from other companies and a continually shrinking consumer … Continue reading How to Consistently Improve Your Website’s Pageviews (5 Strategies)

Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Plus, the difference between B2C and B2B marketing Henry Powderly on February 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Up On the Housetop Click, Click, Click – How a Website is Like Building a House

Brian Basilico December 10, 2020 Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that’s not how it goes, but that’s what we’re going to talk about … Continue reading Up On the Housetop Click, Click, Click – How a Website is Like Building a House

Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. Richard Horvath on November 12, 2020 at 8:06 am The American’s with Disabilities act has influenced the way businesses need to operate online. … Continue reading Is your website at risk for an ADA accessibility lawsuit?