Category Archives: Conversion Management

Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Frederick Vallaeys on March 20, 2018   Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder … Continue reading Understanding campaign performance: Answers to common conversion tracking questions

How to Maximize the Effectiveness of Your Assisted Conversions

Ashley Aptt — November 17, 2017 — November 17, 2017 Pixabay When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the full picture? … Continue reading How to Maximize the Effectiveness of Your Assisted Conversions

How to Create Perfect Product Pages for Conversions

Nicole Blanckenberg — October 20, 2017 Follow @https://twitter.com/StoreYaCom — October 20, 2017 When it comes to building, designing and optimizing your eCommerce store, your product pages could be making or breaking your online sales. Whether your traffic is coming from store browsers, search engines or digital ads, your product pages are what is standing between … Continue reading How to Create Perfect Product Pages for Conversions

Try This Website Teardown “Twist” to Know What Stops Real Users From Converting

David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting

How to create remarkable offers and increase your conversion rate

From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate. Seth Price on May 26, 2017   Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for … Continue reading How to create remarkable offers and increase your conversion rate