Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Category Archives: Email Management
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Ryan Phelan on November 7, 2019 I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do … Continue reading Moving holiday email campaigns over the finish line
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration
Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Lauren Donovan on September 30, 2019 If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech … Continue reading Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
3 Phrases to Practice For Better Emails
Kara Perez — August 31, 2019 — August 31, 2019 Emails are a constant part of our business lives. Without the proper systems and language around our inboxes, we can all too easily get lost in them, even spending after work hours in our inbox. Add in that it can be very difficult to read … Continue reading 3 Phrases to Practice For Better Emails
Email’s Place In The Ecommerce Ecosystem
Email’s Place In The Ecommerce Ecosystem by Ray Schultz , Columnist, Yesterday Email drives only 6% of total retail site traffic, compared with 48% for direct visits and 24% for organic search, according to the B2C Dot-Com Report, a study by Episerver. But email is tied with direct as delivering the most units per order … Continue reading Email’s Place In The Ecommerce Ecosystem
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