Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings? by Nick Welch , Op-Ed Contributor, July 27, 2018 Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — even as some brands still refuse to spend their budgets on YouTube ad placements following … Continue reading Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?
Could Google Case Make GDPR The Next PPI? by Sean Hargrave , Staff Writer, May 24, 2018 Today’s London Blog was trying to avoid a certain four-letter acronym that everyone in the country is now sick and tired of. But there is an interesting new development. Honestly, there really is. When the BBC news is … Continue reading Could Google Case Make GDPR The Next PPI?
Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say
Google Defeats PragerU’s Lawsuit Over ‘Censorship’ by Wendy Davis @wendyndavis, March 28, 2018 Siding with Google, a federal judge has dismissed Prager University’s lawsuit accusing the web company of discriminating against conservative clips on YouTube. U.S. District Court Judge Lucy Koh ruled this week that because Google is a private business, as opposed to a … Continue reading Google Defeats PragerU’s Lawsuit Over ‘Censorship’
Google Search Visibility Of Social Falls, Video Rises by Laurie Sullivan @lauriesullivan, January 22, 2018 U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced … Continue reading Google Search Visibility Of Social Falls, Video Rises
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps
by Jomer Gregorio Follow @JomerGregorioAugust 29, 2016 Google, known for their efforts to give their users the most enjoyable and hassle-free search experience, rolls out several updates to improve the overall performance of its search engine. Though most of these updates are minor, there are some major updates that really shook up the search landscape, … Continue reading The Top Google Algorithm Updates – 2016 Version [Infographic]
by Jeremy PeskeyAugust 11, 2016 Google alerts are an extremely useful resource for promoting your business online. First of all, if you aren’t using Google Alerts to track your business, you’re missing a seriously useful hack. They are particularly handy for staying up to date with relevant and timely information regarding your business, so you … Continue reading How to Use Google Alerts to Drive Business