Category Archives: Google

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore

Reserve with Google: Deeper booking integration through search and Maps

Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016   Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps

The Top Google Algorithm Updates – 2016 Version [Infographic]

by Jomer Gregorio Follow @JomerGregorioAugust 29, 2016 Google, known for their efforts to give their users the most enjoyable and hassle-free search experience, rolls out several updates to improve the overall performance of its search engine. Though most of these updates are minor, there are some major updates that really shook up the search landscape, … Continue reading The Top Google Algorithm Updates – 2016 Version [Infographic]

Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows

by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows

Google Mobilegeddon – The Phone and Desktop Search Ranking Differentiation

by Govind Agarwal April 25, 2016 Follow @submitedgeApril 25, 2016 Ever since its inception in 1998, Google was seen as a pioneer in search. It was however un-assumedly thought of as something that would be consistent across platforms. Consistency was thought to prevail all across and would never dub down. This assumption of a static … Continue reading Google Mobilegeddon – The Phone and Desktop Search Ranking Differentiation

The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet

by Mark Irvine February 23, 2016February 23, 2016 It’s never a slow week in SEM. Last week, the Wordstream office was enjoying a short work week, unseasonably pleasant Boston weather, and the birthday of our beloved Erin Sagin. And while we were all enjoying our peaceful weeks, Google decided to start rolling out the biggest … Continue reading The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet