Category Archives: Google

Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?

Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings? by Nick Welch , Op-Ed Contributor, July 27, 2018 Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — even as some brands still refuse to spend their budgets on YouTube ad placements following … Continue reading Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan  @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Google Defeats PragerU’s Lawsuit Over ‘Censorship’

Google Defeats PragerU’s Lawsuit Over ‘Censorship’ by Wendy Davis  @wendyndavis, March 28, 2018 Siding with Google, a federal judge has dismissed Prager University’s lawsuit accusing the web company of discriminating against conservative clips on YouTube. U.S. District Court Judge Lucy Koh ruled this week that because Google is a private business, as opposed to a … Continue reading Google Defeats PragerU’s Lawsuit Over ‘Censorship’

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore

Reserve with Google: Deeper booking integration through search and Maps

Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016   Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps

The Top Google Algorithm Updates – 2016 Version [Infographic]

by Jomer Gregorio Follow @JomerGregorioAugust 29, 2016 Google, known for their efforts to give their users the most enjoyable and hassle-free search experience, rolls out several updates to improve the overall performance of its search engine. Though most of these updates are minor, there are some major updates that really shook up the search landscape, … Continue reading The Top Google Algorithm Updates – 2016 Version [Infographic]