Category Archives: Programmatic

Programmatic performance marketing (aka affiliate marketing) questions and answers

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018   Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers

IAB Steps Up To Educate Industry On Programmatic Advertising

IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising

Stop Programming Business Logic and Accounting Rules in Your FP&A Solution

Alan Hart — September 28, 2017 — September 28, 2017 Your ERP software doesn’t ask you to do that—why should your financial planning and budgeting solution be different? Every accountant I’ve met has admitted to me that he or she had difficulties with manual, double-entry accounting principles when they first started out: they struggled with … Continue reading Stop Programming Business Logic and Accounting Rules in Your FP&A Solution

Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017   We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science by Tim Waddell , Op-Ed Contributor, June 1, 2017 Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, … Continue reading Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science

Programmatic’s Impact On Agency Compensation Model

Programmatic’s Impact On Agency Compensation Model by Laurie Sullivan @lauriesullivan, May 24, 2017 Programmatic buying and other technology-focused approaches to buying and purchasing media have begun to complicate agency compensation models. Brands and their agency partners are looking to simplify the processes. Dave Beals, president and CEO of JLB + Partners, from the ANA Advertising … Continue reading Programmatic’s Impact On Agency Compensation Model

Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?

Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? by Sean Hargrave , Staff Writer, May 4, 2017 Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the … Continue reading Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?