The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering. Kim Davis on April 4, 2022 MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded … Continue reading MiQ announces post-cookie programmatic package
Category Archives: Programmatic
New normal, “premium” programmatic: Friday’s daily brief
Plus, it won’t be easy to break away from 3rd-party cookies Chris Wood on April 30, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading New normal, “premium” programmatic: Friday’s daily brief
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
4 Key Benefits of Programmatic Audio Advertising
Lina Wangfang April 5, 2021 In recent years there’s been rapid growth in audio content that’s available for streaming. Podcasts, audiobooks, music and playlists are all available to listen to through our mobile devices. This screen-free entertainment has quickly gained popularity. In 2021, 72% of Americans (218.4M) are listening to digital audio monthly. With programmatic … Continue reading 4 Key Benefits of Programmatic Audio Advertising
5 Fundamental Programmatic Skills to Brush up on in 2021
Melysa Chong January 22, 2021 A new year means new resolutions—a fresh start to develop new skills and sharpen old ones! New resolutions often come with new challenges. As a media buyer, you can likely trade ads in your sleep. And sometimes that means you find yourself on cruise control as you work through your … Continue reading 5 Fundamental Programmatic Skills to Brush up on in 2021
Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
ReAppi Built To Boost Programmatic App Retargeting
Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading ReAppi Built To Boost Programmatic App Retargeting
Debunking the top 5 stereotypes of programmatic traders
Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. Alex Perrin on April 22, 2019 Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their … Continue reading Debunking the top 5 stereotypes of programmatic traders
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Tying Search To Programmatic And Direct Mail Improves Results
Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results
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