Category Archives: Programmatic

Tying Search To Programmatic And Direct Mail Improves Results

Programmatic

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results →

Why the SaaS model is right for programmatic

Programmatic

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018   Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic →

Why you should embrace a full-funnel strategy for programmatic display

Programmatic

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018   Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display →

Data Shows Programmatic Video Ad Buys On The Rise

Programmatic

Data Shows Programmatic Video Ad Buys On The Rise by Laurie Sullivan  @lauriesullivan, (October 27, 2018) Chocolate, which focuses on mobile video advertising, will release data next week showing the growth of programmatic advertising based on analysis from more than 166 billion ad auctions and $4 million advertising dollars. The report — Programmatic Mobile Video … Continue reading Data Shows Programmatic Video Ad Buys On The Rise →

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Programmatic

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan  @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study →

Programmatic performance marketing (aka affiliate marketing) questions and answers

Programmatic

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018   Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers →

IAB Steps Up To Educate Industry On Programmatic Advertising

Programmatic

IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising →

Stop Programming Business Logic and Accounting Rules in Your FP&A Solution

Programmatic

Alan Hart — September 28, 2017 — September 28, 2017 Your ERP software doesn’t ask you to do that—why should your financial planning and budgeting solution be different? Every accountant I’ve met has admitted to me that he or she had difficulties with manual, double-entry accounting principles when they first started out: they struggled with … Continue reading Stop Programming Business Logic and Accounting Rules in Your FP&A Solution →

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