Category Archives: Programmatic

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science by Tim Waddell , Op-Ed Contributor, June 1, 2017 Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, … Continue reading Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science →

Programmatic’s Impact On Agency Compensation Model

Programmatic

Programmatic’s Impact On Agency Compensation Model by Laurie Sullivan @lauriesullivan, May 24, 2017 Programmatic buying and other technology-focused approaches to buying and purchasing media have begun to complicate agency compensation models. Brands and their agency partners are looking to simplify the processes. Dave Beals, president and CEO of JLB + Partners, from the ANA Advertising … Continue reading Programmatic’s Impact On Agency Compensation Model →

Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?

Programmatic

Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? by Sean Hargrave , Staff Writer, May 4, 2017 Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the … Continue reading Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? →

Where does your programmatic spend go?

Programmatic

Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark. Grace Kaye on April 12, 2017 The question of where programmatic spend goes has stumped advertisers since the dawn … Continue reading Where does your programmatic spend go? →

The Pain of NO GAIN: When Programmatic Becomes Problematic

Programmatic

Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic →

15 Things You Need To Know About Programmatic Native

Programmatic

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading 15 Things You Need To Know About Programmatic Native →

!5 Things You Need To Know About Programmatic Native

Programmatic

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native →

How Artificial Intelligence Ties Into Programmatic Media

Programmatic

by Tobi Elkin@tobielkin, December 29, 2016 In a bid to understand the way in which artificial intelligence (AI) is related to programmatic media, Real-Time Daily spoke to Tomer Sade, CEO and founder of Wise Data Media. The company markets an AI, real-time bid management system that aims to facilitate marketing decisions across all digital channels. … Continue reading How Artificial Intelligence Ties Into Programmatic Media →

Programmatic Technology Leads To Programmable Brands, According To Whitepaper

Programmatic

by Tobi Elkin@tobielkin, December 2, 2016 A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.” The whitepaper, entitled “Get Ready For The Age of Programmable Brands,” focuses on how programmatic is changing the way in which marketers are … Continue reading Programmatic Technology Leads To Programmable Brands, According To Whitepaper →

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative →