by Kris Spisak Follow @MidloWebSeptember 4, 2016 Considering their efforts in robotics and the life sciences, there’s little doubt that Alphabet, the parent company of Google, is thinking out of the box, and the development of Google AMP (or Accelerated Mobile Pages) is one more paradigm shift that businesses cannot ignore. Major corporations from Disney … Continue reading Google AMP Q&A: What You Need to Know
by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
by Anna Gunning Follow @agunningSeptember 2, 2016 I was Googling recently, and this came up as a paid listing: Don’t write Google ads like this I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google AdWords (also called pay-per-click, or PPC) can … Continue reading You’re Wasting Money If Your Google Ads Are Like This
by Laurie Sullivan, Staff Writer @lauriesullivan, September 2, 2016 A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That’s how many describe Google’s defunct modular mobile phone design … Continue reading Google Thinks Mobile First Unless It’s A Modular Phone
By Julian Connors September 1st, 2016 After announcing last October that Google does not recommend the Ajax crawling system they launched in 2009, SEO strategists and web developer throughout the country are wondering whether or not Google’s search crawlers can effectively pull AJAX content. What Is AJAX? AJAX is a way for browsers to pull in … Continue reading No, Virginia, Google Doesn’t Index AJAX Sites
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 5, 2016 When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure … Continue reading How a Google Analytics change may be skewing your view of SEO’s value
by Jomer Gregorio Follow @JomerGregorioAugust 29, 2016 Google, known for their efforts to give their users the most enjoyable and hassle-free search experience, rolls out several updates to improve the overall performance of its search engine. Though most of these updates are minor, there are some major updates that really shook up the search landscape, … Continue reading The Top Google Algorithm Updates – 2016 Version [Infographic]
by Laura Donovan Follow @thewordproAugust 29, 2016 Google AdWords used to be the internet standard for advertising. Hiring a firm to optimize your website so you would rank closer to, if not at, number 1 in search results. Adding in AdWords gave you an additional edge. However, Facebook has been upping the ante with their … Continue reading Google AdWords or Facebook Ads – What Should Your Business Use?
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016 Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions
by Claude HarringtonAugust 24, 2016 Google believes that “as more people have access to data, better decisions will be made.” And, in typical Google fashion, they’ve put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So … Continue reading Tell Stories with Your Data: What Google Data Studio Can Do For You
