Category Archives: Marketing Attribution

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

Nicole Blanckenberg — May 21, 2019 Follow @https://twitter.com/NicoleBlancken — May 21, 2019 Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search … Continue reading 11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI by Laurie Sullivan  @lauriesullivan, February 27, 2019 Singular, a marketing intelligence platform, recently released technology that calculates the return on investment across devices and platforms globally, but the company’s CEO said developers are working on a model that will tell marketers in advance of launching the … Continue reading Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. Barry Levine on January 25, 2019 In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and … Continue reading Assessing Multi-Touch Attribution’s value: Is it worth the effort?