Category Archives: Google AMP

One year later: How AMP for Gmail can help marketers improve engagement

We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign. Kyle Henderick on July 5, 2019 Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature … Continue reading One year later: How AMP for Gmail can help marketers improve engagement

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages