Zach Heller — December 27, 2018 Follow @zheller — December 27, 2018 Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them … Continue reading To Get the Most Out of Google Analytics, First Understand What It’s Telling You
Nicole Blanckenberg — December 4, 2018 Follow @https://twitter.com/NicoleBlancken — December 4, 2018 One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable insights into your … Continue reading Google Analytics For eCommerce: A Complete Beginner’s Guide
Boaz Goldstein — October 31, 2018 — October 31, 2018 Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns. If you currently only use Google Analytics to keep track of the … Continue reading Essential Google Analytics Uses for Informed CEOs
Kerry Dye — October 8, 2018 — October 8, 2018 If you are a general marketer and not a digital specialist, you may not have come across Google Signals before. The first you hear about it may well be this banner popping up in your Google Analytics account: What is Google Signals? First announced in … Continue reading Google Signals in Analytics – What Is It and Should You Do It?
Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?
Alex Mercer — June 20, 2018 — June 20, 2018 Crazyarts / Pixabay Google Analytics provides a wealth of knowledge on your website – from its most visited pages, to the visitors that are browsing. It’s free, easy to set up, and essential for insights on what’s working and not working for your audience. In … Continue reading Deciphering the Terminology of Google Analytics
Tyler Koenig — April 19, 2018 — April 19, 2018 This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those … Continue reading What Level is your Google Analytics?
Rachel Hand — April 12, 2018 Follow @GroMarketingLtd— April 12, 2018 Google Analytics is a popular tool used to report and measure web traffic on your website. It is mostly used to analyze page activity, views, downloads, bounce rates and pinpoint where your web traffic is coming from. It acts as a useful tool in … Continue reading How Google Analytics Can Be Used to Improve Your Website
By Joe Ryan March 1st, 2018 You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics