Category Archives: Google Analytics

How to Use Google Analytics to Create a Positive User Experience

Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience

Using Spreadsheet Column Filters to Quickly Analyze Google Analytics Data

Isaiah Stone July 27, 2021 Google Analytics is a powerful and useful tool for marketers. It gives them deep insights into how their campaigns are performing but it may be easier to analyze the data in spreadsheet software like Google Sheets or Excel. Spreadsheets have features that allow you to slice and dice your data … Continue reading Using Spreadsheet Column Filters to Quickly Analyze Google Analytics Data

2 Major Changes with Google Analytics 4 & Why You Should Install It

Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It

Google Analytics 4 Properties-Everything You Should Know

Shadab Khan April 30, 2021 Google has announced the release of Google analytics 4. It is the new version of Google’s data collection and analysis tool. Google analytical tool is the most widely used tool by marketers, websites, and business owners to track the performance of their website. Google analytics helps them to collect data … Continue reading Google Analytics 4 Properties-Everything You Should Know