Category Archives: Google Analytics

How to Set Up Google Analytics Campaign Tracking

Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking

Meet Google Analytics 4: Google’s vision for the future of analytics

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. George Nguyen on October 15, 2020 The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more … Continue reading Meet Google Analytics 4: Google’s vision for the future of analytics

5 Simple Google Analytics Custom Segments Every Small Business Should Create

Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create

Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Tim Jensen on July 29, 2019 Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google … Continue reading Simplifying Google Analytics configuration with Google Tag Manager