Category Archives: Google Analytics

Google Analytics releasing 4 new functions to offer more user-centric insights

The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017   Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights

Google Analytics Part 1: An Introduction for New Users

Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

James Cummings — October 12, 2017 — October 12, 2017 Stock photo I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web … Continue reading 6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

How to Reclaim Your Google Analytics Data from Spambots and Fake Traffic

Nate Dame — June 18, 2017 Follow @seonate— June 18, 2017 Discovering traffic increases and new referring sites in Google Analytics reports is a great feeling. SEO is time-consuming work, so it’s incredibly rewarding to discover that the effort you’re putting into it is paying off. But before celebrating, it’s important to make sure those … Continue reading How to Reclaim Your Google Analytics Data from Spambots and Fake Traffic