Category Archives: Google Analytics

Understanding Custom Reports & Advanced Segments in Google Analytics

By Joe Ryan  March 1st, 2018   You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics

Google Analytics releasing 4 new functions to offer more user-centric insights

The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017   Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights

Google Analytics Part 1: An Introduction for New Users

Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users