Category Archives: Google Analytics

Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority

Linda Aylesworth | April 1st, 2022 GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential… GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any … Continue reading Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority

Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23

Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 by Laurie Sullivan  @lauriesullivan, March 16, 2022 Google will phase out Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will “stop processing new hits,” in terms of keeping track of measurement, on July 1, 2023, and Universal Analytics 360 properties will be … Continue reading Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23

Tracking Outbound Links with Google Tag Manager for Google Analytics

Isaiah Stone January 6, 2022 Tracking outbound link clicks can give you some great insight into the user behavior of your website. Your website probably has internal links on your web pages to help users explore your website. You also might have outbound links that bring users to other websites. These links might include external … Continue reading Tracking Outbound Links with Google Tag Manager for Google Analytics

How to Use Google Analytics to Create a Positive User Experience

Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience

Using Spreadsheet Column Filters to Quickly Analyze Google Analytics Data

Isaiah Stone July 27, 2021 Google Analytics is a powerful and useful tool for marketers. It gives them deep insights into how their campaigns are performing but it may be easier to analyze the data in spreadsheet software like Google Sheets or Excel. Spreadsheets have features that allow you to slice and dice your data … Continue reading Using Spreadsheet Column Filters to Quickly Analyze Google Analytics Data