Category Archives: Google Analytics

Google Analytics Bounce Rate – What Is It and How Can You Reduce It?

Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?

Understanding Custom Reports & Advanced Segments in Google Analytics

By Joe Ryan  March 1st, 2018   You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics