Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager. Gemma Fontané on May 30, 2024 Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze … Continue reading How to create and configure custom dimensions in GA4
The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Janet Driscoll Miller on May 20, 2024 Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data … Continue reading How to archive your Universal Analytics historical data
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
A look at what’s better and what’s worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road. Constantine von Hoffman on April 17, 2024 It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically … Continue reading The state of GA4, one year after the big migration
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Nicola Agius on April 5, 2024 Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1, 2024. With Google Analytics … Continue reading Reminder – Google is turning off all Universal Analytics services and APIs
For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
Universal Analytics is dead! Here are three reasons marketers should be saying, “Long live Google Analytics 4!” Constantine von Hoffman on October 31, 2023 There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was … Continue reading 3 ways GA4 is way better than UA
Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Nicola Agius on October 6, 2023 Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data … Continue reading New GA4 features improve security and report accuracy
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming. Constantine von Hoffman on September 25, 2023 There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are … Continue reading Separating fact from fiction: How real are the problems with GA4?
