Category Archives: Google Analytics

Channel groups: Getting started with Google Analytics 4

Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4

GA4 Setup Assistant part 2: Getting started with Google Analytics 4

This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4

GA4 Setup Assistant part 1: Getting started with Google Analytics 4

The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4

Customized insights: Getting started with Google Analytics 4

GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4

Setting up your website: Getting started with Google Analytics 4

GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4

Getting started with Google Analytics 4: Redefine success

GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. Constantine von Hoffman on September 14, 2022  The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with … Continue reading Getting started with Google Analytics 4: Redefine success

Using Google Analytics 4 integrations for insights and media activations

Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations

Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority

Linda Aylesworth | April 1st, 2022 GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential… GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any … Continue reading Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority