Category Archives: Social Media Communities

How Community Managers Engage and Manage Communities

Megan Mosley — February 13, 2019 Follow @ReferralRock — February 13, 2019 We’re always looking for ways to do our job better. Recently we’ve been thinking about updating the way we use our social platforms. We regularly post, but altogether we don’t have a true strategy for managing them. Because we know why social media … Continue reading How Community Managers Engage and Manage Communities

A Comprehensive Guide to Understanding Social Media Customers

by Harry Rollason June 1, 2016June 1, 2016 Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online and mobile presences, making customers’ experiences increasingly enjoyable, easy, and appealing to the eye. Historically, customer service … Continue reading A Comprehensive Guide to Understanding Social Media Customers

3 Key Metrics to Measure Community Engagement

by Caitlin Zucal April 11, 2016 Follow @Caitlin_ZucalApril 11, 2016 Though the purpose of an online community may be different for every company, all businesses want to generate results from their community engagement efforts. Once the goals of the community (i.e. customer retention, increased revenue, lower support costs) are clearly defined, it is critical that … Continue reading 3 Key Metrics to Measure Community Engagement

Successful Community Managers Share the Secrets of Their Trade

by Juliet Carnoy April 8, 2016 Follow @julietcarnoyApril 8, 2016 The title “community manager” can be confusing. For a job position that’s existed for years, it’s still seen as an enigma in some corners. The confusion may be due to the vagueness of the title, which doesn’t detail the wide variety of hats that community … Continue reading Successful Community Managers Share the Secrets of Their Trade

How to Build and Grow Your Snapchat Community

by Bryan Kramer January 14, 2016 Follow @bryankramerJanuary 14, 2016 Do you Snapchat? If not, you are definitely missing out on one of social media’s biggest success stories. Since its 2011 launch, the app that allows users to send videos and photos that automatically self-destructs, now boasts over 6 billion daily views. While the original … Continue reading How to Build and Grow Your Snapchat Community