by Pam Aungst Follow @PamAnnMarketingAugust 23, 2016 AdWords reports can be generated in different ways depending on the individual user and what is important to them. The AdWords interface has it’s own built-in reporting functionality. If you have an existing account and wish to see your data in report form, there’s a reports tab in … Continue reading Google AdWords Reports: The Roadmap to Successful AdWords Campaigns
by Randy Milanovic Follow @kayak360August 20, 2016 “Someone from Google called and they want to help me work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work … Continue reading What Should You Do When a Google Rep Calls?
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
by Jeremy PeskeyAugust 11, 2016 Google alerts are an extremely useful resource for promoting your business online. First of all, if you aren’t using Google Alerts to track your business, you’re missing a seriously useful hack. They are particularly handy for staying up to date with relevant and timely information regarding your business, so you … Continue reading How to Use Google Alerts to Drive Business
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Patrick Stox on August 5, 2016 Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine … Continue reading How to get the old Google Keyword Planner volume data
by Pam Aungst Follow @PamAnnMarketingAugust 15, 2016 There are certain Google AdWords tips that the pros swear by. We’re not just talking about the tips you can learn from Google’s AdWords certification exam — we’re talking about the kinds of AdWords tips you can only learn from managing multiple accounts year after year. Certainly, we … Continue reading Top 3 Google AdWords Tips From the Pros
by Kelley SchultzAugust 8, 2016 It’s a very exciting time for PPC marketers. Google AdWords is starting to roll out its new updates. Check out this post for a list of all the updates Google announced in May. We all should have access now to expanded text ads – woohoo! Can you tell how excited … Continue reading Why We’re Cheering on the New Google AdWords Updates
August 4, 2016 Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices. At its core, AdWords best practices are in place to determine which advertisers are creating the … Continue reading Google AdWords Best Practices
By Jim Starr on February 2, 2016 This post was originally posted as part of the Charities@Work News Series. America’s Charities has conducted research on the trends in employee engagement and workplace giving for the past three years – compiled in our series of Snapshot reports. Each year, the importance of employee volunteering rises … Continue reading Making Employee Volunteers Matter, Part I
