Category Archives: Advertisement

Clean rooms expand for advertisers with Neustar and InfoSum collaboration

The partnership allows InfoSum clients access to Neustar Unified Identity. Chris Wood on August 25, 2022 Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply … Continue reading Clean rooms expand for advertisers with Neustar and InfoSum collaboration →

10 Annuity Tips That Will Save You Thousands (An Unbiased Annuity Guide)

Albert Costill January 19, 2022 In what ways does an annuity benefit you? This is an important question that needs to be answered before you buy one. Besides offering a steady and guaranteed stream of income, accumulate tax-deferred over time and don’t have contribution limits like 401(k)s and IRAs. Additionally, annuities offer riders that allow … Continue reading 10 Annuity Tips That Will Save You Thousands (An Unbiased Annuity Guide) →

Is demand for ads on streaming services declining?

A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year. Chris Wood on January 18, 2022 As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it … Continue reading Is demand for ads on streaming services declining? →

Cookieless Advertising: The Future

Ankita Das — May 7, 2020 What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are … Continue reading Cookieless Advertising: The Future →

TV ad platforms have some catching up to do

There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do →

6 Advertising Challenges To Resolve — And 1 Cause To Address

6 Advertising Challenges To Resolve — And 1 Cause To Address by Maarten Albarda , Featured Contributor, February 8, 2019 The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event … Continue reading 6 Advertising Challenges To Resolve — And 1 Cause To Address →

Converting Ad Sets to Income – Part 2

Olga Loginova — December 31, 2018 Follow @aitarget_com — December 31, 2018 The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting … Continue reading Converting Ad Sets to Income – Part 2 →

Converting Ad-sets to Income – Part 1

Olga Loginova — December 17, 2018 Follow @aitarget_com — December 17, 2018 Aitarget’s how-to guide for fintech companies to improve their online marketing, address weaknesses, and outperform the competition One Mississippi, two Mississippi, three Mississippi. Three seconds. According to Facebook’s own data, that’s more time than the average social media user spends interacting with a … Continue reading Converting Ad-sets to Income – Part 1 →

Everything Publishers Need to Know About Creating a Successful Ad Stack

Matt Shealy — December 4, 2018 — December 4, 2018 As an online publisher, you want your content to do more than just drive traffic – you have bills to pay. That content needs to be monetized, and online advertising is one way to do this. Setting up your own “ad stack” is a great … Continue reading Everything Publishers Need to Know About Creating a Successful Ad Stack →

There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC. Frederick Vallaeys on August 30, 2018 Bid management is not traditionally thought to be part of a marketing job so why … Continue reading There is no reason to manage bids manually →