Category Archives: Advertisement

If you want to deliver relevant ads, you’ve got to get better at using data

Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017   Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising