When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC. Frederick Vallaeys on August 30, 2018 Bid management is not traditionally thought to be part of a marketing job so why … Continue reading There is no reason to manage bids manually
Kristen Herhold — August 17, 2018 Follow @kristenherhold — August 17, 2018 More than 300 million people in the U.S. use the internet. This number is continuously growing, and consumers are increasingly reliant on the internet. As more and more consumers use the internet, it’s becoming essential for businesses to also be online. The Manifest … Continue reading Why Businesses Should Use Online Advertising
Brad Smith — August 3, 2018 Follow @bsmarketer — August 3, 2018 With 11% of Internet users now blocking display ads, and many others just tuning them out, you have to work extra hard to make sure people click when they do see them. And great display ads are all about the visuals. Don’t underestimate … Continue reading 5 Design Principles to Master for Better Display Ads
Nicole Blanckenberg — July 5, 2018 Follow @https://twitter.com/NicoleBlancken — July 5, 2018 The key to AdWords PPC campaign success is in their management. The key to managing your PPC campaigns is being super organized. The key to being organized is ensuring you are constantly checking and tweaking your ads for maximum success. Why? Because without … Continue reading Increase Ad Success With a PPC Task Checklist
Paid Search: Meghan Markle And The Royal Wedding by Laurie Sullivan , Staff Writer @lauriesullivan, (May 25, 2018) Adthena analyzed thousands of paid-search ads and organic searches in the week leading up to the royal wedding. Some searches centered on who made Meghan Markle’s dress, while of others focused on related merchandise. Two designers — Erdem … Continue reading Paid Search: Meghan Markle And The Royal Wedding
Melissa Burns — March 27, 2018 Follow @Melissa_Burns— March 27, 2018 Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of … Continue reading 4 Tips for Creating Catchy Banner Ads to Boost Your Sales
Syed Balkhi — March 19, 2018 Follow @SyedBalkhi — March 19, 2018 You may receive thousands of visitors to your website every day, but not all of them convert into leads and sales. Most of your traffic will leave your website without taking any action. What if there’s a way to reach those visitors who … Continue reading How to Create a Remarketing Ad That Converts Like Crazy
Rick Goodman — January 22, 2018 Follow @DrRickGoodman — January 22, 2018 geralt / Pixabay Company culture is often discussed in esoteric terms; most business owners will agree that culture matters, but only in nebulous and unquantifiable ways. It’s a great idea more than it is a prized commodity. The truth is that company culture … Continue reading How Culture Adds Value to Your Company
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they’ll continue to evolve in 2018. David Rodnitzky on January 9, 2018 Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another … Continue reading The top 10 things I learned about online advertising in 2017
By Robert Brady December 21st, 2017 The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and … Continue reading How To Write Compelling Ad Copy
