As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. David Rekuc on September 13, 2016 Have you ever been frustrated by the lack of control you have over a Google … Continue reading 7 advanced tips for Google Shopping ads
by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less
by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Brandon Leibowitz Follow @seooptimizersSeptember 9, 2016 It can be a lucrative investment making a video to promote your product or service, but the real value is getting the video proper exposure to your target audience so people are aware that the video exists. It is easy enough to create a video and post it … Continue reading Organically Rank Any YouTube Video in Google & YouTube Video Search
by Lindsay KavanaghSeptember 8, 2016 If you’re an SEO that stays on top of the news and update, you would have heard this back in 2015. Today on the Google Webmaster Blog, Google made a reminder about their policies on widget links. If you are unfamiliar with a widget, it is a small application that … Continue reading Friendly Reminder: Google Now Penalizing Widget Links
By Jordan Kasteler September 8th, 2016 Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google … Continue reading Crawlability: Just How Well Can Google Crawl JavaScript
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Joy Hawkins on September 7, 2016 It seems very apparent that Google has a filter for local that weeds through all the listings that should appear … Continue reading Is Google filtering your business in the local search results?
by Mark Simmons Follow @mixeddigitalSeptember 7, 2016 On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to capitalize on today’s mobile-centric consumers. For advertisers, adopting the new features, expanded text ads, responsive display ads and device bidding, as soon as possible will give them a … Continue reading 3 New Google AdWords Features You Need To Know About
by Jordan LoreSeptember 6, 2016 Pay-per-click advertising (PPC) can be an intimidating process for those new to digital advertising. Figuring out what to spend, what to write and who to target are only the first steps to planning a PPC strategy. Once you get yourself set up on Google AdWords and run a few ads, … Continue reading Google AdWords Optimization: How to Organize Your Ad Groups
by Mike Brooks Follow @michaelsbrooksSeptember 6, 2016 If you’ve been marketing your business online for more than a couple days, you probably know the one big truth… Google changes And they change a lot. One of the many Google changes I’ve been watching since it was announced in 2015 is called RankBrain. To put it … Continue reading What Is RankBrain? Google News You Can Use.
