Category Archives: Storytelling

Sharing Your CSR Story with Internal & External Stakeholders

Liz Bardetti — February 22, 2018 — February 22, 2018 A 2017 survey unveiled that 85% of employees believe US organizations undervalue empathy, which is a 5% increase from 2016. Fewer than half of those employees rated their companies as empathetic. And research continues to show an increase in consumers’ interest in purchasing through ethically-minded … Continue reading Sharing Your CSR Story with Internal & External Stakeholders

Artful Advertising: The Benefit to Video Storytelling

Diana Martinez — February 19, 2018 — February 19, 2018 You’ll know it when you see it. A compelling video advertisement. Well-crafted, smooth editing and incredibly subtle ties to its brand, product or service. These film-esque videos somehow keep your attention and, better yet, illuminate a relatable truth. This approach to video marketing goes beyond … Continue reading Artful Advertising: The Benefit to Video Storytelling

Story-selling: How To Go From Storytelling To Conversions

By Rohan Ayyar October 19th, 2017 Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According … Continue reading Story-selling: How To Go From Storytelling To Conversions