Companies are struggling to make sense of what their stories mean, to whom and why it matters. By Kath Pay January 14, 2026 The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some … Continue reading Companies aren’t looking for storytellers. They’re looking for meaning.
July 21, 2025 Storytelling isn’t just for marketing BY Ben Wintner In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That philosophy guides us at Michael Graves Design, as we believe that great design … Continue reading Storytelling isn’t just for marketing
Ron Howard On Storytelling And AI by Laurie Sullivan , Staff Writer @lauriesullivan, February 14, 2025 Advertisers have always used the words “genuine” and “authentic” to describe content for a story well told. Legendary filmmaker Ron Howard at the IAB ALM conference in Pam Springs, California, told the audience: “I always look at stories and think, … Continue reading Ron Howard On Storytelling And AI
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Scott Hornstein on November 6, 2024 Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed that this is about … Continue reading Balancing storytelling, culture, martech and AI for long-term profitability
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024 If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains … Continue reading Show, don’t tell: How storytelling leads to lasting brand impact
Stories sell — whether you’re explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency’s value. CallRail on July 11, 2022 In 2009, anthropological researchers made $ 8,000 on trinkets for which they paid just $ 1.25 each. What made these … Continue reading How to tell a story with data and elevate your client reporting
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte
The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling
Michael Brito October 9, 2021 Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. What’s better is that these audiences are some of the … Continue reading How Social Audio Delivers on Brand Storytelling
Dave Sutton May 11, 2021 IAs we emerge from a pandemic year, marketing as storytelling has been on my mind. I was thinking specifically about the history of the six-second story, a concept that is at the core of our story work here at TopRight. How did we come to six seconds, why it so … Continue reading 6 Seconds: The Origin Story
