Margaret Wolfson — January 18, 2017 Follow @RiverandWolf— January 18, 2017 In today’s incredibly noisy startup world, storytelling is the key to your business getting heard. Not just a means of getting noticed, storytelling provides a way for you to put a stake in the ground and get customers, investors and stakeholders to truly buy … Continue reading Differentiate Your Startup With Storytelling
Pankaj Narang — January 17, 2017 — January 17, 2017 At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful marketer knows that social media is more about creating … Continue reading 9 Best Storytelling Tools for Social Media Marketers in 2017
Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016 In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing
by Kaitlin Loyal Follow @kipwingOctober 6, 2016 When you work in marketing, it’s easy to get distracted by the latest app, channel, social network or design trend. Facebook Live and Persicope! We’ve GOT to start broadcasting live video. Infographics? Of course we need to tell our visual story. Animated video? Yes, our B2B widgets will … Continue reading Don’t Be Swayed by Tactics. Create Your Story First.
“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media. Peter Minnium on September 9, 2016 Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is … Continue reading 6 secrets of digital storytelling
by Claude HarringtonAugust 24, 2016 Google believes that “as more people have access to data, better decisions will be made.” And, in typical Google fashion, they’ve put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So … Continue reading Tell Stories with Your Data: What Google Data Studio Can Do For You
by Diane Thieke July 27, 2016July 27, 2016 Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real … Continue reading Pokémon Go and the Virtual Future of Storytelling
by Karen Repoli July 25, 2016 Follow @karenrepoliJuly 25, 2016 In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using it for years! How else do you think they sold all those cars and themselves? … Continue reading 5 Tips to Use Storytelling to Engage your Audience
If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. Jeffrey L. Cohen on July 25, 2016 We’ve all been to office parties where someone ordered pizza — but what about the … Continue reading Are you telling all your prospects the same story?
by Shawn Cabral July 12, 2016 Follow @shawncabralJuly 12, 2016 Imagine hearing the story of Aladdin, but starting in the middle once Aladdin has already transitioned into Prince Ali. Or reading the story of Cinderella, but skipping straight from meeting her new stepmother to riding to the ball in a pumpkin carriage. Not only would … Continue reading Telling Compelling Stories In The Digital Age: 3 Tips