Dave Sutton May 11, 2021 IAs we emerge from a pandemic year, marketing as storytelling has been on my mind. I was thinking specifically about the history of the six-second story, a concept that is at the core of our story work here at TopRight. How did we come to six seconds, why it so … Continue reading 6 Seconds: The Origin Story
Tabitha Jean Naylor April 28, 2021 One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that … Continue reading How to Use the Art of Storytelling on Social Media
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Plus, big chains with localized strategies Kim Davis on April 26, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief
Plus, will Facebook do a Clubhouse thing? Kim Davis on March 29, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Visual storytelling, Verizon Media: Monday’s daily brief
Deborah Sweeney March 17, 2021 Every startup has an incredible story to share with the world. Some stories are centered around a “Eureka!” moment. This is when a startup founder figures out a practical, yet genius, method to quickly and efficiently solve a problem facing many people. Others may be stories of friends or family … Continue reading Why Storytelling Matters for Startups
Judi Friedman February 19, 2021 Have you ever wondered what makes any place truly great? What gives San Francisco or 30A in Florida those peculiar “good vibes” that make you want to go and see it for yourself? Is it the business district, the museums and restaurants, casinos—or is it something more? The answer to … Continue reading “Good Vibes” Come from a Compelling Story
Anthony Mersino November 28, 2020 I was teaching an introductory agile training course last week and noticed that many of the students got confused about story points. Taking a step back, I can appreciate their confusion about how story points work. I personally like story points and find them helpful, especially for new teams. A … Continue reading Story Points – Love Them or Leave Them?
Anthony Mersino November 5, 2020 User stories are extremely popular with agile teams and have become nearly synonymous with agile ways of working and Scrum, even though they are not part of the Scrum Framework. Unfortunately, when used incorrectly user stories are one of the worst ideas to come out of agile. A recent conversation … Continue reading What is the Story with User Stories?
Corey Blake September 19, 2020 Every leader is an artist, using their business to tell the story of a world they wish to see. When we explore and share our stories, we can leverage them as beacons to attract our most ideal customers and build a stronger narrative in branding our businesses. The Benefits of … Continue reading 3 Storytelling Techniques for Business Transformation