Anthony Mersino November 5, 2020 User stories are extremely popular with agile teams and have become nearly synonymous with agile ways of working and Scrum, even though they are not part of the Scrum Framework. Unfortunately, when used incorrectly user stories are one of the worst ideas to come out of agile. A recent conversation … Continue reading What is the Story with User Stories?
Corey Blake September 19, 2020 Every leader is an artist, using their business to tell the story of a world they wish to see. When we explore and share our stories, we can leverage them as beacons to attract our most ideal customers and build a stronger narrative in branding our businesses. The Benefits of … Continue reading 3 Storytelling Techniques for Business Transformation
Hannah Squires — May 3, 2020 I have previously written about animation as the video marketers secret weapon and have recently written a sister blog article breaking down the various different animation styles. But now with shoots becoming increasingly challenging, the value of animation may be greater than ever as brands start exploring new avenues … Continue reading Animate Your Story Instead
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals
Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
Louis-Philippe Carignan — December 20, 2019 Follow @lpcarignan If there is one trend that has surpassed Agile in our profession over the last five years, I would say DevOps would be a good culprit. As we’ve seen an explosion of tools to implement CI/CD in our Scrum teams, we’ve also seen some of our Agile … Continue reading When Story Points Aren’t Enough…
In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and Facebook Story Ads. Amy Gesenhues on September 5, 2019 This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. It has been more … Continue reading What’s the trick to Story Ads that work?
Mikel Bruce — August 14, 2019 Follow @TinyFrogTech — August 14, 2019 A good story draws you in, even if it is set in a different era, or a different culture. Visual storytelling in web design does the same thing. It draws the audience in through visual elements, turning your business into a relatable, familiar … Continue reading Incorporate Visual Storytelling into Your Website
Dori-Jo Bonner — July 29, 2019 — July 29, 2019 In the beginning, once upon a time and in a galaxy far far away… The art of storytelling is as old as time itself. For as long as there have been people, there have been stories. Good stories get passed down from generation to generation. … Continue reading The Value of Storytelling in Email Marketing
Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story