Category Archives: Storytelling

5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Here’s why truth in brand storytelling matters

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters

The science of storytelling

The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. Peter Minnium on August 10, 2018   “Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred … Continue reading The science of storytelling

Sharing Your CSR Story with Internal & External Stakeholders

Liz Bardetti — February 22, 2018 — February 22, 2018 A 2017 survey unveiled that 85% of employees believe US organizations undervalue empathy, which is a 5% increase from 2016. Fewer than half of those employees rated their companies as empathetic. And research continues to show an increase in consumers’ interest in purchasing through ethically-minded … Continue reading Sharing Your CSR Story with Internal & External Stakeholders