Category Archives: Walmart

Media Giant Walmart’s New Descriptor: From Online To Offline

Walmart

Media Giant Walmart’s New Descriptor: From Online To Offline by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2024 Walmart became a media giant on Tuesday when it officially announced the acquisition of television manufacturer Vizio — not a surprising move given the company’s insatiable appetite for technology, content and advertising. The company has always been … Continue reading Media Giant Walmart’s New Descriptor: From Online To Offline →

Walmart’s Real-Life Ad Fairytale Began In 2023

Walmart

Walmart’s Real-Life Ad Fairytale Began In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2024 Ad budgets across Amazon Sponsored Products, Google Search, Facebook, Instagram, and YouTube in 2023 began with a whimper and ended strong, but one of the more interesting storylines from performance agency Tinuiti’s Q4 2023 Digital Ads Benchmark Report released this … Continue reading Walmart’s Real-Life Ad Fairytale Began In 2023 →

Walmart makes a rare CES appearance to promote AI-powered shopping

Walmart

Walmart makes a rare CES appearance to promote AI-powered shopping The new generative AI-powered search functions are available on iOS and Android mobile devices and on the company’s website. Malak Saleh   Thu, Jan 11, 2024 Walmart When Walmart announced it would be holding a CES keynote for the first time, we were admittedly a … Continue reading Walmart makes a rare CES appearance to promote AI-powered shopping →

Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results

Walmart

Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan  @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program.   Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results →

Walmart may be dumping Bonobos and Eloquii, but its strategy wasn’t a total flop

Walmart

  By James Surowiecki April 21, 2023   When Walmart announced today that it was selling online women’s-apparel brand Eloquii to FullBeautyBrands, just days after selling online menswear brand Bonobos for $75 million to a brand-management firm and the retailer Express, it marked the end of an experiment that started in 2016. That’s when Walmart … Continue reading Walmart may be dumping Bonobos and Eloquii, but its strategy wasn’t a total flop →

Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint

Walmart

The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint →

Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart

Walmart

Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2023 Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with December 2021, reflecting the … Continue reading Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart →

Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site

Walmart

Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic by Laurie Sullivan  @lauriesullivan, October 9, 2022 Economic concerns such as inflation continue to change spending habits for many consumers this year. October marks the beginning of deals season for retailers heading into the holidays — and more than ever, customers are turning to … Continue reading Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site →

Walmart Connect goes international and adds self-service

Walmart

A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service →

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