Steve Masters — November 3, 2016 Follow @masterstips— November 3, 2016 If you aren’t yet aware that video is already the most influential form of content marketing, the latest advertising campaign from Facebook should convince you. The Facebook Live campaign, launched at the end of October 2016, demonstrates real people in live videos, with ad … Continue reading Facebook Live Ad Campaign Means Video is HERE
Neimh McGlynn — November 1, 2016 — November 1, 2016 Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns and how … Continue reading 7 Tips for a Killer Facebook Video Advertising Strategy
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 For us, the holiday season starts somewhere in September. If you’re in marketing, maybe you know what we mean. Competing for holiday sales takes strategy and planning – both of which require weeks to do well. Facebook knows the game better than most, … Continue reading Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
Brad Smith — October 30, 2016 Follow @bsmarketer— October 30, 2016 You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there. Facebook, on the other hand, is a mess. Sure – … Continue reading 5 Reasons Your Facebook Ads Aren’t Working
Erica Abbott — October 28, 2016 Follow @erica_abbott— October 28, 2016 Facebook Facebook is getting into the Halloween spirit with their latest limited-edition reaction buttons. Users in select countries can now use the reactions to convey spooky and scary feelings in the days leading up to Halloween. The updated reaction buttons include: Like = a … Continue reading Facebook Reaction Buttons Get Halloween Makeover with Ghosts and Frankenstein
Molly Parker — October 27, 2016 — October 27, 2016 SEM has long been considered bottom-funnel advertising, but Facebook’s new and improved direct-response features mean you can turn the platform into a revenue machine over the coming weeks. Here are five essential direct response (DR) features available on Facebook—and how to use them to your … Continue reading 5 Strong DR-Focused Facebook Features for Q4
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask. Ginny Marvin on October 27, 2016 Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time, like Slack and Facebook Messenger. Brands jumped in early — order … Continue reading These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more
by Justin Wong Follow @CurvecommsOctober 25, 2016 If you wanted to raise awareness about your brand, look no further than Facebook video ads. Video ads are eye-catching, compelling, and are effective even on a minimal budget. These types of ads work so well because they play automatically in the news feed. If your video is … Continue reading How Facebook Videos are Changing How We Advertise Online
by Carlo PacisOctober 25, 2016 There’s no doubt about it, Facebook is the most popular social network around. That’s why it makes sense that businesses all around the world use Facebook to promote their products to consumers. Though most marketers know how important having a social media presence is, many of them don’t know the … Continue reading 5 Proven Ways to Promote Your Products on Facebook
by Susan Gilbert Follow @SusanGilbertOctober 24, 2016 Use These Facebook Live Tips to Increase Your Reach Today I have some Facebook Live advice to help you improve your visibility and influence. Here’s four links with tips and tricks to kick start your Monday. Live streaming video has come a long way over the last couple … Continue reading Get More Exposure For Your Brand With Facebook Live
