Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019 There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes. Jennifer Cannon on May 23, 2019 More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage … Continue reading Can CCPA, GDPR compliance help marketers exceed consumer expectations?
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Greg Sterling on May 15, 2019 Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to … Continue reading Location intelligence companies react to new Android privacy controls
Jayanti Katariya — April 16, 2019 Follow @moontechnolabs — April 16, 2019 Are you interested to learn about invoicing? Do you want a full report regarding the benefits, features, and types of invoices to ever exist? The following written documentation will deliver you the proper information about all the features about invoicing, and why use … Continue reading Why the Use of Invoice is Compulsory for the Modern Era
It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers
Barry Levine on November 30, 2018 In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled … Continue reading IAB Tech Lab issues revised ads.txt for apps
Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers
Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. Rob Rasko on July 30, 2018 Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent … Continue reading Prediction About Data Usage Post-GDPR
Keith Reinhardt — July 28, 2018 Follow @FreshAddress — July 28, 2018 Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy. Did you … Continue reading 4 Steps to Build a Better Email List, Post-GDPR