Category Archives: Regulations

C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors

C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors by Laurie Sullivan  @lauriesullivan, June 7, 2018 C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling … Continue reading C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan  @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices

GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices by Ray Schultz , Columnist, May 30, 2018 Ghostery was ridiculed this week for exposing the email addresses of privacy notice recipients. How unfair–it wasn’t the only firm to mess up: Consumers have also reported “GDPR email fails from MPs, university computing clubs, restaurants, shops, writers’ … Continue reading GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis  @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

GDPR Enforced: Marketers See Consumer Data As Biggest Challenge

GDPR Enforced: Marketers See Consumer Data As Biggest Challenge by Laurie Sullivan  @lauriesullivan, May 25, 2018 As the General Data Protection Regulations (GDPR) goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now think customer consent to use their data will become the biggest … Continue reading GDPR Enforced: Marketers See Consumer Data As Biggest Challenge