Category Archives: Regulations

What the US data protection law will mean for ad tech and marketers

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers

The California Consumer Privacy Act and What It Means for Digital Marketers

Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers

Tech Companies Won’t Fight California Privacy Proposal

Tech Companies Won’t Fight California Privacy Proposal by Wendy Davis  @wendyndavis, June 27, 2018 The Silicon Valley lobbying group Internet Association said Wednesday that it won’t lobby against a privacy bill that is moving quickly through California’s legislature. The “California Consumer Privacy Act of 2018” (AB 375) would allow consumers to learn what “personal information” … Continue reading Tech Companies Won’t Fight California Privacy Proposal

California Privacy Law Will Evolve Search Data Collection Practices

California Privacy Law Will Evolve Search Data Collection Practices by Laurie Sullivan , Staff Writer @lauriesullivan, June 29, 2018 Search engines still rely on data collection to serve the “most relevant” ads, but a new California privacy bill passed by lawmakers Thursday will continue to change the way marketers target consumers using search engines such Google and Microsoft Bing.  … Continue reading California Privacy Law Will Evolve Search Data Collection Practices

AT&T, Verizon To End Sale Of Location Data To Third Parties

AT&T, Verizon To End Sale Of Location Data To Third Parties by Laurie Sullivan  @lauriesullivan, (June 20, 2018) AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. The decision transpired following an investigation by Senator Ron Wyden (D-Oregon), … Continue reading AT&T, Verizon To End Sale Of Location Data To Third Parties

Find Out Whether Your Content Is Subject to Copyright Laws [Infographic]

Susan Gilbert — June 14, 2018 Follow @SusanGilbert — June 14, 2018 How Do You Know If Your Content is Subject To Copyright Laws? Images, music, and videos are what help attract visitors and create an interest for your brand on social media networks like Facebook, Instagram, Pinterest, YouTube and Twitter. This is where we … Continue reading Find Out Whether Your Content Is Subject to Copyright Laws [Infographic]