Category Archives: Regulations

Isolation Blahs: Don’t Let Regulations Squelch Your Sense of Adventure

Kristin Zhivago — April 22, 2020 It’s quiet. Too quiet. A pandemic has put us in a strange cinematic twilight zone consisting of “don’t touch that,” and “home alone.” But just a few short months ago, you were the captain of your ship, living the interesting, goal-driven life of the entrepreneur. It was exciting. It … Continue reading Isolation Blahs: Don’t Let Regulations Squelch Your Sense of Adventure

IAB releases CCPA Compliance Framework

The “Limited Service Provider Agreement” is intended to simplify compliance for publishers and technology companies. Greg Sterling on December 5, 2019 The IAB has released version 1.0 of the IAB CCPA Compliance Framework for publishers and technology companies involved in the programmatic ecosystem. This follows the recent publication of version 1.0 of the Framework’s technical … Continue reading IAB releases CCPA Compliance Framework

Senators Urge FTC Not To Weaken Children’s Privacy Rules

Senators Urge FTC Not To Weaken Children’s Privacy Rules by Wendy Davis  @wendyndavis, October 4, 2019 Four U.S. senators are urging the Federal Trade Commission to avoid weakening children’s privacy rules in ways that would make it easier for tech companies to serve targeted ads. “Now is not the time to pull back,” Sens. Ed … Continue reading Senators Urge FTC Not To Weaken Children’s Privacy Rules

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan  @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Proposed NYC law would ban sharing of location data within the city

Passage is not guaranteed but it could inspire other local governments to take similar action. Greg Sterling on July 26, 2019 Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with … Continue reading Proposed NYC law would ban sharing of location data within the city

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019   There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019  Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes. Jennifer Cannon on May 23, 2019   More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage … Continue reading Can CCPA, GDPR compliance help marketers exceed consumer expectations?