Category Archives: Career Development

Looking to grow into a C-level leadership role? Focus on e-commerce.

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018   Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.

What I Learned In My Search for a Chief Revenue Officer

Eyal Lifshitz — July 17, 2018 Follow @eyallifs — July 17, 2018 ashlinbpg / Pixabay “Chief revenue officer” is one of those relatively new, somewhat vague, hard-to-define titles made popular in Silicon Valley. It’s like “chief people officer” used by some companies to refer to their head of HR, or “chief innovation officer,” for someone … Continue reading What I Learned In My Search for a Chief Revenue Officer