Category Archives: Facebook Branding

Brand Awareness with Facebook Marketing – How to Unlock the Power

Steven Imke — January 24, 2020 The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to … Continue reading Brand Awareness with Facebook Marketing – How to Unlock the Power

How Should Brands Work With Facebook After Its Algorithm Change?

Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?

5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them

by Sahail Ashraf July 29, 2016 Follow @TalcontentJuly 29, 2016 Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up … Continue reading 5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them

4 Ways Brands Can Combat Facebook’s News Feed Change

by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change

Branded Content On Facebook: How Does It Work And What Does It Do?

by Sahail Ashraf July 19, 2016 Follow @TalcontentJuly 19, 2016 Facebook seemingly knows no limits as it pushes its marketing potential for both brands and marketers. While everyone knows that using the platform makes sense if you represent a brand, there’s now a legit and very effective way to ensure that content is literally ‘on … Continue reading Branded Content On Facebook: How Does It Work And What Does It Do?