Steven Imke — January 24, 2020 The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to … Continue reading Brand Awareness with Facebook Marketing – How to Unlock the Power
Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook
Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook
Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?
Laura Donovan — June 15, 2017 Follow @thewordpro— June 15, 2017 coffeebeanworks / Pixabay When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, Wow still won’t do, Facebook has the answer. You can now comment with a GIF! GIF, or Graphics Interchange Format, is “”an image file format commonly used … Continue reading Comment with a GIF on Facebook
by Susan Gilbert Follow @SusanGilbertOctober 24, 2016 Use These Facebook Live Tips to Increase Your Reach Today I have some Facebook Live advice to help you improve your visibility and influence. Here’s four links with tips and tricks to kick start your Monday. Live streaming video has come a long way over the last couple … Continue reading Get More Exposure For Your Brand With Facebook Live
by Sahail Ashraf July 29, 2016 Follow @TalcontentJuly 29, 2016 Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up … Continue reading 5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them
by Arik Hanson July 22, 2016July 22, 2016 By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo). But, thanks to a new piece of functionality recently rolled out by Facebook, brands … Continue reading Why Aren’t More Brands Using Facebook 360 Photos So Far?
by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Sahail Ashraf July 19, 2016 Follow @TalcontentJuly 19, 2016 Facebook seemingly knows no limits as it pushes its marketing potential for both brands and marketers. While everyone knows that using the platform makes sense if you represent a brand, there’s now a legit and very effective way to ensure that content is literally ‘on … Continue reading Branded Content On Facebook: How Does It Work And What Does It Do?