Category Archives: Facebook Marketing

Facebook’s shift to privacy is just a play on emerging market dynamics

Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019   Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics

Marketers say they’ll adapt to a changing Facebook

Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019  Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook

Top 5 Facebook creative design pitfalls to avoid

Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Kevin Goodwin on February 26, 2019  Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. … Continue reading Top 5 Facebook creative design pitfalls to avoid

How to Optimize and Scale Your Facebook Campaigns With Automated Rules

Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules

Facebook Attribution deep dive: Democratizing attribution for digital marketers

Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers