Category Archives: Facebook Marketing

How to Run a Facebook Caption Contest (Step-by-Step Guide)

Victoria Taylor — August 22, 2019 — August 22, 2019 Caption contests on Facebook are a great way to engage creative people or anyone with a witty sense of humor. They are an easy way to showcase your brand’s personality, help you connect better with your audience and attract followers interested in your company or … Continue reading How to Run a Facebook Caption Contest (Step-by-Step Guide)

How to Drive More Sales and Revenue with Your Facebook Ads

Jane Irene Kelly — August 16, 2019 — August 16, 2019 Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to the service. But what if your Facebook advertising isn’t leading to conversions? What are you getting wrong—or simply not doing well enough? This checklist can help you optimize your … Continue reading How to Drive More Sales and Revenue with Your Facebook Ads

Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

Could Facebook’s reputation problem affect your Facebook marketing campaign?

In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?

Use These 4 Facebook Resources to Improve Your Marketing

Susan Gilbert — July 19, 2019 Follow @SusanGilbert — July 19, 2019 Today I have some resources to help you improve your Facebook marketing strategy with tools and features. Facebook’s platform continues to expand with additions such as live video and job postings. Many brands and businesses can benefit greatly by taking advantage of the … Continue reading Use These 4 Facebook Resources to Improve Your Marketing

Facebook Email Marketing & its Impact on Conversion Rates

Ankit Prakash — July 5, 2019 — July 5, 2019 Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication … Continue reading Facebook Email Marketing & its Impact on Conversion Rates

5 Actionable Marketing Tips to Beat Your Competitors on Facebook

Shane Barker — June 1, 2019 Follow @shane_barker — June 1, 2019     Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users … Continue reading 5 Actionable Marketing Tips to Beat Your Competitors on Facebook

Facebook’s shift to privacy is just a play on emerging market dynamics

Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019   Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics