Hana LaRock — November 24, 2016 — November 24, 2016 Social media is a powerful tool when it comes to lead generation. As much as some companies may not want to rely on Facebook as their main marketing strategy, it would be silly not to use it to some extent. Facebook gives companies unique opportunities … Continue reading 5 Facebook Hacks That Can Guarantee Leads
Tamara Weintraub — November 21, 2016 Follow @tamweintraub— November 21, 2016 Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? … Continue reading Better Lead Generation: Getting Started with Facebook Advertising
Robert Nissenbaum — November 20, 2016 Follow @rnissenbaum— November 20, 2016 In fact, stop asking everyone. Those ‘likes’ you are getting? They’re worthless. Worse, they could actual hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and … Continue reading Stop Asking Me To Like Your Facebook Page
Alexa Rees — November 20, 2016 — November 20, 2016 If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page … Continue reading 3 Things Facebook Insights Can Teach You
Brad Smith — November 17, 2016 Follow @bsmarketer— November 17, 2016 AdWords is comparatively easy. You’ve got key phrases. You’ve got short text ads. And that’s about it. Contrast that to Facebook ads now, and the variables at play are daunting: A compelling value proposition Specific audience targeting Location and device placement methods Complex metric … Continue reading 7 Common Facebook Ad Mistakes to Avoid
by Ari Rosenberg, Featured Contributor, November 10, 2016 I’m awful at buying tech and digital media stocks. I am seemingly averse to making money that way, even when the winners appear right in front of me. In 1995, while selling ads for Newsweek, I had a meeting with Paul Pappageorge, a brand manager at … Continue reading What I Missed About Facebook (DD)
Stephanie Heitman — November 13, 2016 Follow @stephheitman— November 13, 2016 Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about … Continue reading 3 Cool Things to Know About Facebook Lead Ads
Dennis Yu — November 11, 2016 Follow @dennisyu— November 11, 2016 In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Kraance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can … Continue reading Your Idea Of A Facebook Funnel Is Backwards
Scott Fenstermaker — November 12, 2016 — November 12, 2016 How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement, for generating leads and eCommerce activity…really for bolstering just about any online business goal. However, translating Facebook Ad campaigns to trackable brick-and-mortar foot traffic has … Continue reading Getting Foot Traffic From Facebook Ads (And Tracking It Too)
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016 Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?
