Category Archives: Business Improvement

The Importance of Understanding Offers for Your Business

Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business

5 Steps to Help Guide Your Business Through a Storm

Angela Hausman, PhD June 23, 2020 MichaelGaida / Pixabay Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small budget or competing against bigger well-established rivals or external challenges, success doesn’t come easily. If it did, every business would succeed. Still, no one foresaw a … Continue reading 5 Steps to Help Guide Your Business Through a Storm

How to Pivot Your Business With Minority Certifications

Shermikia Lemon — May 5, 2020 Things have drastically changed in the recent months due to COVID-19. Business owners are forced to be more creative than ever before to retain customers. There’s no better time than now to really sharpen your knowledge of pivoting in your business. Large corporations in the United States are actively … Continue reading How to Pivot Your Business With Minority Certifications

How to Craft a Messaging Platform that Moves Prospects to Action

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action

How to Improve “People” in Your Triple Bottom Line

Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line

How You Can Implement the Triple Bottom Line

Eliza Erskine — February 21, 2020 Triple Bottom Line (TBL) is a theory by John Elkington. Created in 1994, he described in 2018 as “the triple bottom line is a sustainability framework that examines a company’s social, environment, and economic impact.” The traditional “bottom line,” infrastructure is pure profit. According to Investopedia, the “bottom line” … Continue reading How You Can Implement the Triple Bottom Line

Bond Not Brand

Elliot Begoun — December 13, 2019 Follow @intertwinegroup Canva.com There are those moments when somebody says something so succinctly and simply it catches you off guard. That is precisely what happened when Tara Tan, the founder of Grin, took the stage at the Hirshberg Entrepreneurship Institute in Auckland, New Zealand a few weeks back. At … Continue reading Bond Not Brand