Zach Heller — March 24, 2019 Follow @zheller — March 24, 2019 Conversion rate optimization, or CRO, is the process of making changes in the many different places and ways that users interact with your company’s digital content in order to improve the overall experience and convert more prospective customers into paying customers. There are … Continue reading CRO: Small Improvements Can Lead to Huge Wins
Kara Perez — February 27, 2019 — February 27, 2019 Today, we are privy to a lot of information about everyone’s lives. We can follow friends, family members and celebrities on Instagram, Twitter, Facebook, Pinterest, SnapChat, and more platforms. We can get newsletters from any blog that we like. Our phone will send us alerts … Continue reading Stop Playing The Comparison Game
Kara Perez — February 13, 2019 — February 13, 2019 kaboompics / Pixabay It’s sort of an inevitability- when you run your own business, you’ll hit a business slump at some point. Whether it’s getting dropped by clients, dealing with burnout, or having business systems fail you, something will happen that causes a downward spiral. … Continue reading What To Do When You Hit a Business Slump
Elliot Begoun — February 8, 2019 Follow @intertwinegroup — February 8, 2019 Canva.com I had a recent conversation with the founding team of a brand we admire and follow. They shared with me that they were planning to wind things down. While their reasons were sound and their outlook positive, I couldn’t help but feel … Continue reading A Reminder of Some Less Obvious Reasons Founders Fail
Sarah Brangan — February 7, 2019 — February 7, 2019 geralt / Pixabay The incredible growth of eCommerce has sent returns skyrocketing. Traditionally, only about 9% of merchandise was returned, but in terms of online orders, at least 30% of orders are returned to the merchant. This increase has put a strain on supply chain … Continue reading 4 Ways Reverse Logistics Can Improve Your Bottom Line
Kara Perez — December 21, 2018 — December 21, 2018 kalhh / Pixabay Fluctuating income is, to some point, a part of every freelancer or small business owners life. There will be good months and not so good months. But, if your income fluctuates wildly, or you’re only having one good month and then several … Continue reading So Your Income Dropped This Month; Here’s What to Do About Fluctuating Income
Tobin Lehman — December 19, 2018 Follow @gonewnorth — December 19, 2018 Lalmch / Pixabay There are plenty of ways to come up with pricing. One of the best (and most overlooked) is to use pricing as a position in the marketplace. Typical Pricing Thinking For many businesses, the typical way of creating pricing harkens … Continue reading Pricing is Positioning
Thomas Griffin — November 2, 2018 Follow @jthomasgriffin — November 2, 2018 Today we are going to talk about connecting the dots, and no, we don’t mean connecting the dots in a coloring book. We are talking about something much more complex. The topic is about connecting the dots in our brain to turn our … Continue reading How to Come Up with New Ideas by Connecting the Dots
Gee Ranasinha — October 26, 2018 Follow @KEXINO — October 26, 2018 Whether we call ourselves a business owner, salesperson, or marketer, there’s a common underlying end-goal to the job we do. Fundamentally, sales and marketing is about using a variety of means and methods to influence an individual to purchase a particular product or … Continue reading Embracing Imperfection: Flaws Make Your Business More Likeable
Miranda Marquit — October 19, 2018 — October 19, 2018 Maklay62 / Pixabay As part of my MBA program, I’m taking a class on entrepreneurship. It’s been interesting, mostly because there’s a lot of content that seems familiar because I’ve been running a business for more than a decade. But it’s also been a good … Continue reading How the “3 Whys” Can Help You Find Purpose in Your Business
