Matt Ambrose January 16, 2021 “Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. … Continue reading 7 Powerful Ways to Trigger Imagination
Ryan Estis November 9, 2020 “When you were presenting at the Summit in January, I was concerned. I thought I detected the early onset of Parkinson’s in your right hand. When you have it — you get an eye for it. The last two times I have seen you present — totally different — I … Continue reading You Can’t Improve What You Don’t Measure
Patty Tucker August 18, 2020 Whether barely making payroll or busting at the seams with new demand (lucky you), business leaders are all surviving in a constant state of change and the fog of the unknown. Through the pandemic fog, all businesses need to motivate employees, attract customers, and communicate how and why they’re making … Continue reading 5 Tweaks to Harness Business Purpose Through the Pandemic Fog
Evanne Farmer August 17, 2020 A business that follows the Six Sigma principles is one that focuses upon maximizing customer value and minimizing waste at the same time. In other words, you want to be able to give your customers a lot of value through your products and services, but you want to use the … Continue reading How to Integrate the Principles of Six Sigma With Social Media
Dennis Dix August 7, 2020 In the uncertain economic times, people and institutions face a challenging future, where resources are stretched beyond their limits. Many are meeting this challenge with creativity and grit. Small businesses are especially vulnerable during unstable times. But, as revenue streams dwindle, some scrappy businesses have strategically tapped into smart technologies … Continue reading There Is No Better Time to Reduce Your Business Expenses
Gleb Tsipursky August 4, 2020 As the vast majority of companies rush to reopen, they’re falling into the trap of “getting back to normal.” They’re not realizing we’re heading into a period of waves of restrictions once again, due to many states reopening too soon. Indeed, some of the states to open early onward have … Continue reading The Trap of Getting Back to Normal in the Pandemic
Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business
Angela Hausman, PhD June 23, 2020 MichaelGaida / Pixabay Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small budget or competing against bigger well-established rivals or external challenges, success doesn’t come easily. If it did, every business would succeed. Still, no one foresaw a … Continue reading 5 Steps to Help Guide Your Business Through a Storm
Shermikia Lemon — May 5, 2020 Things have drastically changed in the recent months due to COVID-19. Business owners are forced to be more creative than ever before to retain customers. There’s no better time than now to really sharpen your knowledge of pivoting in your business. Large corporations in the United States are actively … Continue reading How to Pivot Your Business With Minority Certifications
Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action
