Maria Ganta August 5, 2021 People want to see more videos on social media these days.So marketing your brand with videos on Facebook can be a great way to get your message in front of your target audience and reach a new audience at the same time. Video content is also a great way to … Continue reading Shape Your Facebook Video Strategy [Infographic]
Susan Gilbert September 16, 2020 Today I have some live streaming resources to help you improve your reach through Facebook Live. Here’s four links with tips and tricks to kick start your work week. Video content is one of the best ways to capture an audience on Facebook, and can help your brand gain more … Continue reading 4 Great Tools For Live Video Streaming on Facebook
Brian Meert August 31, 2020 Video has become the premier way to engage potential customers online, squeezing a ton of information into one minute (or less) and conveying more about your brand than you could with any other type of creative content. While video marketing is undeniably compelling, as more marketers catch on to the … Continue reading 7 Tips for Designing Engaging Facebook Video Ads
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday. Amy Gesenhues on September 16, 2019 Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers … Continue reading Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
Syed Balkhi — December 23, 2018 Follow @SyedBalkhi — December 23, 2018 When you scroll through your Facebook feed, what’s the type of content you keep seeing? Video. What else is strategically placed between posts in your newsfeed? Advertisements. Facebook video marketing isn’t a new concept, but it’s one that’s on the rise for marketers. … Continue reading How to Create a Facebook Video Ad that Converts
Ana Gotter — December 10, 2018 Follow @ana_gotter — December 10, 2018 StockSnap / Pixabay Facebook comes out with new features left and right, and with so many new ways to engage our followers, it can be difficult to know which ones we should use and how. I’m going to go ahead and address this … Continue reading 5 Types of Facebook Live Videos You Need to Be Using
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018 Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages
Anton Eliasson — July 5, 2018 Follow @antoneliasson — July 5, 2018 As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your … Continue reading Plan Your Facebook Video Strategy Like a TV Series
Brett Loney — February 28, 2018 — February 28, 2018 Surprise, delight, and convert with video Mobile applications like Snapchat, Facebook, and Instagram have transformed user behavior. Now, at any given moment, people have an always-on outlet for recording and publishing videos of life moments as they happen. This means that video-based content has taken … Continue reading 6 Facebook Video Ad Plays to Improve Performance
Brett Loney — February 18, 2018 — February 18, 2018 FirmBee / Pixabay It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available … Continue reading 3 Reasons Why Facebook Video Ads Are Better Than TV
