Category Archives: Facebook Video

Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday. Amy Gesenhues on September 16, 2019 Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers … Continue reading Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

How to Create a Facebook Video Ad that Converts

Syed Balkhi — December 23, 2018 Follow @SyedBalkhi — December 23, 2018 When you scroll through your Facebook feed, what’s the type of content you keep seeing? Video. What else is strategically placed between posts in your newsfeed? Advertisements. Facebook video marketing isn’t a new concept, but it’s one that’s on the rise for marketers. … Continue reading How to Create a Facebook Video Ad that Converts

Facebook’s ‘Premieres’ videos now available to all global Pages

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018   Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages

How to Succeed with Video Marketing After Facebook’s News Feed Update

Paul Casinelli — February 2, 2018 — February 2, 2018 mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar … Continue reading How to Succeed with Video Marketing After Facebook’s News Feed Update