Category Archives: Facebook Advertisement

Increase Your Sales With These 4 Facebook Ad Tools

Susan Gilbert January 13, 2022 Today I have some Facebook advertising resources to help you improve your social commerce conversion rates. Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their brand growth and sales. Would you … Continue reading Increase Your Sales With These 4 Facebook Ad Tools

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

Michelle Morgan January 11, 2022 Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a … Continue reading 3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

How to Adjust to Facebook’s Upcoming Targeting Changes

Elizabeth Kennedy December 21, 2021 Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news straight from Facebook: “Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may … Continue reading How to Adjust to Facebook’s Upcoming Targeting Changes

How to Overcome Facebook’s Latest Ad Targeting Limitations

Cody Barras December 10, 2021 Owning your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting options for “topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate … Continue reading How to Overcome Facebook’s Latest Ad Targeting Limitations

How Effective is Facebook Advertising? (Complete Guide)

Jock Breitwieser November 26, 2021 Social media has taken over the world, and with it, Facebook, the biggest social network, is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Today, you can see that everyone is scrolling through … Continue reading How Effective is Facebook Advertising? (Complete Guide)

Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)

Amy Bishop November 21, 2021 If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be … Continue reading Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

Gavin Bell November 17, 2021 A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s … Continue reading 6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level

Kristen McCormick November 10, 2021 The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, … Continue reading The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level

Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes

Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes by Laurie Sullivan  @lauriesullivan, November 9, 2021 Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate advertisers’ targeting of people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, … Continue reading Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes

9 Actionable Facebook Ads Strategies for Small Businesses

Mandy Schmitz October 18, 2021 Image Source: pexels.com Facebook stays at the first spot of social media platforms with over 2.89 billion active users. With most of its users being millennials (age 25-34), Facebook stands as a hub for garnering results from business activities. The easiest way to grab this wide audience’s attention is to … Continue reading 9 Actionable Facebook Ads Strategies for Small Businesses