Category Archives: Facebook Advertisement

Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say

Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say by Wendy Davis , Staff Writer @wendyndavis, April 4, 2019 Last week, the U.S. Department of Housing and Urban Development charged Facebook with violating civil rights laws that prohibit discriminatory housing ads. The government’s complaint included the allegation, which is familiar by now, that Facebook’s … Continue reading Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say

5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

Rob Glover — March 26, 2019 — March 26, 2019 Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. People don’t go to Facebook to make decisions. They often go … Continue reading 5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

9 Best Facebook Ad Campaigns to Boost eCommerce Sales

Nicole Blanckenberg — March 24, 2019 Follow @https://twitter.com/NicoleBlancken — March 24, 2019 If you want to boost eCommerce sales with the right Facebook campaigns, you’ve come to the right place. The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold … Continue reading 9 Best Facebook Ad Campaigns to Boost eCommerce Sales

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. Amy Gesenhues on March 19, 2019   Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new … Continue reading Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads