Category Archives: Facebook Advertisement

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

Allen Finn — April 2, 2017 — April 2, 2017 When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months). That organic reach on Facebook is dwindling. What we didn’t … Continue reading The Real Effect of Running a Facebook Ad Campaign in 5 Charts

How to track Facebook’s ratio of ads to organic posts in your desktop news feed

The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts. Tim Peterson on March 22, 2017   Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many … Continue reading How to track Facebook’s ratio of ads to organic posts in your desktop news feed

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Allen Finn — March 13, 2017 — March 13, 2017 They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist. While the majority of your GIF-usage to this … Continue reading GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

How Do I Measure Success in My Facebook Advertising?

Stephanie Heitman — March 10, 2017 Follow @stephheitman— March 10, 2017 Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are … Continue reading How Do I Measure Success in My Facebook Advertising?

20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign

Jerry Low — March 8, 2017 Follow @WebHostingJerry— March 8, 2017 Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you. Maybe you have been planning a vacation, and suddenly, … Continue reading 20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign