Michelle Morgan — March 15, 2020 Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results. So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns. We always start … Continue reading 4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Callum Coard — March 13, 2020 Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences – anyone from people … Continue reading Facebook Targeting Options Explained
Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting
Nicole Blanckenberg — March 10, 2020 Here’s the bottom line: the path to high-converting Facebook ads starts with ensuring you have the best Facebook account and campaign structure for success. Why? Because the right Facebook ad campaign structure will enable you to build your strategies and optimize your campaigns at every level to ensure you … Continue reading How to Create the Best Facebook Ad Campaign Structure for Conversion Success
Anand Srivastava — March 6, 2020 Advertising on Facebook isn’t only about following the basic principles but also about adding a hint of creativity to the mix. Moreover, instead of reading about the best ad creating principles, opting for a more practical approach works best for amplifying the social visibility. This is where the Creative … Continue reading What is the Role of Creative Hub in Improving the Quality of Facebook Ads?
Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Taylor Peterson on February 21, 2020 SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make … Continue reading How to tackle rising Facebook CPAs
Clair Kim — February 19, 2020 Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence … Continue reading 4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020
Michelle Morgan — February 15, 2020 It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and … Continue reading 7 Fundamental Facebook Advertising Tips for Small Business Marketers
Natalie Boyd — December 27, 2019 Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. We’re here to clear up the distinction between boosting … Continue reading Facebook Ads vs. Boosting Posts: Which is Right for Your Business?