Category Archives: Facebook Advertisement

Why Your Business Needs Facebook Advertising

Beth Adan — November 28, 2017 Follow @BethAdanPR — November 28, 2017 Have you considered advertising on Facebook? This blog post provides advice. Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. … Continue reading Why Your Business Needs Facebook Advertising

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

What you need to know about Facebook’s new ad transparency

As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017   One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency

3 Examples of High Performing Facebook Ads That Drive Leads and Sales

Jeff Bullas — November 20, 2017 — November 20, 2017 mohamed1982eg / Pixabay Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that … Continue reading 3 Examples of High Performing Facebook Ads That Drive Leads and Sales

7 Facebook Ads Tips that Will Generate More Sales for Your Online Shop

Christopher Jan Benitez — November 15, 2017 Follow @christopherjanb — November 15, 2017 Are you a Facebook advertiser? Or a new online shop owner? If your brand is already on Facebook, you are a step closer to success. But being on Facebook and having hundreds to thousands of followers doesn’t mean anything if they barely … Continue reading 7 Facebook Ads Tips that Will Generate More Sales for Your Online Shop

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

Brad Smith — November 7, 2017 Follow @bsmarketer — November 7, 2017 Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you and me, anyway. It means there are millions of advertisers you’re competing against. There are easily thousands … Continue reading 4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)