Category Archives: Facebook Advertisement

How to Sell Like Crazy with Facebook Slideshow Ads

Akvile DeFazio — September 3, 2019 — September 3, 2019 Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so. Not necessary with … Continue reading How to Sell Like Crazy with Facebook Slideshow Ads

Facebook Ads for IT Consultants: A Guide to Facebook Ad Manager

Veronica Green-Gott — August 28, 2019 — August 28, 2019 Out of all of the social advertising platforms, Facebook Ad Manager is perhaps the most complicated, at least to me. It can be difficult to get to, complicated to navigate, and the analytics can be particularly hard to work with. I might be biased— LinkedIn … Continue reading Facebook Ads for IT Consultants: A Guide to Facebook Ad Manager

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Tabitha Jean Naylor — August 19, 2019 Follow @TabithaNaylor — August 19, 2019 Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides … Continue reading 5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Best Practices For Your First Facebook Advertising Campaign

Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign

How to Troubleshoot Your Facebook Ads for Better Results

Mike Wolfe — July 30, 2019 Follow @MikeWolfeCP — July 30, 2019 Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38 billion monthly active users on the platform, deep targeting capabilities, and a low average cost per click, an effective Facebook ad strategy is … Continue reading How to Troubleshoot Your Facebook Ads for Better Results

How to Complement Your In-Person Events with Facebook Ads

Vernon Johnson — July 15, 2019 — July 15, 2019 mohamed_hassan / Pixabay If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight. With the change of seasons, our calendars fill with … Continue reading How to Complement Your In-Person Events with Facebook Ads

How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Ultimate Guide to Improving Facebook Ad Performance

Nicole Blanckenberg — June 19, 2019 Follow @https://twitter.com/NicoleBlancken — June 19, 2019 If you want to improve the performance of your Facebook ads, you’ve come to the right place! Improving your Facebook ad performance means higher CTRs, conversions and reach for your buck, keeping your ROIs on point. So where is the best place to … Continue reading Ultimate Guide to Improving Facebook Ad Performance

7 Game-Changing Facebook Ad Strategies for E-commerce

Martin Ochwat — June 12, 2019 Follow @https://twitter.com/mpochwat — June 12, 2019 Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news … Continue reading 7 Game-Changing Facebook Ad Strategies for E-commerce