Category Archives: Marketing Platforms

Email platform Litmus acquires content automation

Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation

MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable. Alexandre Pelletier on November 5, 2021 Predictive Audiences Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According … Continue reading MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

“But Will It Scale?”

That question might mean many different things, but it’s a critical question businesses must ask when evaluating marketing tech. Tony Byrne on October 29, 2021 Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, … Continue reading “But Will It Scale?”

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Real Story on MarTech: Avoid these five vendor selection pitfalls

Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls

Instagram Boss Adam Mosseri Offers Key Insights Into His Platform

Sahail Ashraf June 26, 2021 Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s … Continue reading Instagram Boss Adam Mosseri Offers Key Insights Into His Platform

Specialization in martech, CTV momentum: Thursday’s daily brief

Plus, who is your ideal keynote speaker? Kim Davis on April 15, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Specialization in martech, CTV momentum: Thursday’s daily brief

How messaging channels are surging and becoming critical to marketing success

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success