Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. … Continue reading Where do you sit on the “martech is marketing” spectrum?
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste
Nico Prins — February 13, 2019 Follow @nhdprins — February 13, 2019 Google Chrome is the most popular web browser in the world. There’s a decent chance that you’re using it right now to read this article. It’s a great platform for accessing the web, and it can be made even better with the addition … Continue reading 37 of the Best Google Chrome Extensions Suggested by Top Marketers
First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers
Matt Harris — January 16, 2019 Follow @mrmch — January 16, 2019 The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $ 4.75 billion purchase of Marketo and Twilio’s $ 2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, … Continue reading 5 Differentiators to Look For in a Consolidated ESP Marketplace
Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018 Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools
Why AI should be part of your strategy. Sponsored Content: Provided By IBM With Insider Studios on November 26, 2018 Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their … Continue reading The new world of marketing
IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers
The case for Intelligent Automation Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts … Continue reading Is your marketing platform really intelligent?