Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success
Lovepreet Dhaliwal November 12, 2020 Don’t you feel that in the past few years, we all have witnessed a change in our working styles and careers? Surely but slowly, ‘career switching’ is becoming less of a surprise as the global workforce acknowledges the rapid change in the job market. I am sure that finding the … Continue reading 2021: The Rise of the Internal Marketplace
Michael Ugino November 6, 2020 You’ve built a product that makes you proud. You’ve set up your business and launched your Etsy store, and your garage is full of items waiting to be sold. And then you realize you’re one of the 2.5+ million sellers on Etsy. Buyers not only need a reason to buy … Continue reading The New Seller’s Guide to Etsy Marketing
Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level
AB InBev found the commerce and supply chain features it needed in VTEX. Rodric Bradford on August 26, 2020 In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along … Continue reading Building a better Budweiser eCommerce platform
Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Stacey Ackerman on June 5, 2020 I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company … Continue reading How to choose the right agile marketing framework
Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services
Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions
Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms
