Category Archives: Marketing Platforms

37 of the Best Google Chrome Extensions Suggested by Top Marketers

Nico Prins — February 13, 2019 Follow @nhdprins — February 13, 2019 Google Chrome is the most popular web browser in the world. There’s a decent chance that you’re using it right now to read this article. It’s a great platform for accessing the web, and it can be made even better with the addition … Continue reading 37 of the Best Google Chrome Extensions Suggested by Top Marketers

First Reddit, Now Quora For Search Marketers

First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers

5 Differentiators to Look For in a Consolidated ESP Marketplace

Matt Harris — January 16, 2019 Follow @mrmch — January 16, 2019 The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $ 4.75 billion purchase of Marketo and Twilio’s $ 2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, … Continue reading 5 Differentiators to Look For in a Consolidated ESP Marketplace

4 Features Your Digital Customer Engagement Platform Must Have

Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have

For many marketers, platform integration is a ‘must have’ for new tools

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018   Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools

IAB Creates Branded Content Studio Directory To Aid Media Buyers

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers

Adobe suits up for e-commerce competition with its purchase of Magento

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018    From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento