Category Archives: Marketing Platforms

Instagram Boss Adam Mosseri Offers Key Insights Into His Platform

Sahail Ashraf June 26, 2021 Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s … Continue reading Instagram Boss Adam Mosseri Offers Key Insights Into His Platform

Specialization in martech, CTV momentum: Thursday’s daily brief

Plus, who is your ideal keynote speaker? Kim Davis on April 15, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Specialization in martech, CTV momentum: Thursday’s daily brief

How messaging channels are surging and becoming critical to marketing success

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success

Epsilon launches brand consideration metrics at individual level

Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level

Building a better Budweiser eCommerce platform

AB InBev found the commerce and supply chain features it needed in VTEX. Rodric Bradford on August 26, 2020 In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality.  But what did Budweiser see in VTEX?  Along … Continue reading Building a better Budweiser eCommerce platform

Sitecore updates Experience Platform and Experience Commerce

Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce

Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services

Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services