Category Archives: Marketing Platforms

How to make the most of your marketing work management solution

Marketing Platforms

Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution →

The latest AI-powered martech products, platforms and additions

Marketing Platforms

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.  20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions →

4 steps to take before hitting go on your new martech platform

Marketing Platforms

Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform →

Why this canned-wine company tapped Elizabeth Banks to lead its marketing

Marketing Platforms

  By KC Ifeanyi February 23, 2023   When Marian Leitner-Waldman launched her canned-wine company Archer Roose in 2014, she hit on a relatively untapped market at just the right time. Between 2014 and 2016, there was a 125% increase in canned-wine sales, driven by consumers looking for convenience (enjoying a single-serve can versus opening … Continue reading Why this canned-wine company tapped Elizabeth Banks to lead its marketing →

The MRI principle: Why it’s beneficial for martech practitioners

Marketing Platforms

Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners →

DoubleVerify Launches Attention Measurement, Mondelez First To Use

Marketing Platforms

DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan  @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use →

Marketers making less use of martech’s expanding capabilities

Marketing Platforms

Only 42% say they are utilizing all the capabilities of their martech stack. Constantine von Hoffman on October 3, 2022 Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s … Continue reading Marketers making less use of martech’s expanding capabilities →

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