Category Archives: Marketing Platforms

IAB Creates Branded Content Studio Directory To Aid Media Buyers

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers

Adobe suits up for e-commerce competition with its purchase of Magento

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018    From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018   In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018   No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage

Amazon Launches Search Services For Small Agencies Through Alexa.com

Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan  @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018     Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads