Category Archives: Marketing Platforms

Developers Create App That Tracks Users’ Lifetime Value For Marketers

Marketing Platforms

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading Developers Create App That Tracks Users’ Lifetime Value For Marketers →

Becoming a Master Decision Maker: 8 Steps to Follow

Marketing Platforms

Jim Haudan — October 15, 2019 Follow @jhaudan Given the number of decisions that leaders must make every day, you would expect that through repetition and practice they would continue to take their decision-making capability to higher levels of proficiency. But after working with 50+ senior executive teams of Global 2000 companies, I’ve found it … Continue reading Becoming a Master Decision Maker: 8 Steps to Follow →

MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

Marketing Platforms

During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Paul Taylor on October 7, 2019 at 4:04 pm Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going … Continue reading MarTech Overtime: Why a marketing data re-architecture creates more agile marketing →

Where do you sit on the “martech is marketing” spectrum?

Marketing Platforms

Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. … Continue reading Where do you sit on the “martech is marketing” spectrum? →

TrueView audience engagement: Paid strategies to find fans and reduce waste

Marketing Platforms

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste →

37 of the Best Google Chrome Extensions Suggested by Top Marketers

Marketing Platforms

Nico Prins — February 13, 2019 Follow @nhdprins — February 13, 2019 Google Chrome is the most popular web browser in the world. There’s a decent chance that you’re using it right now to read this article. It’s a great platform for accessing the web, and it can be made even better with the addition … Continue reading 37 of the Best Google Chrome Extensions Suggested by Top Marketers →

First Reddit, Now Quora For Search Marketers

Marketing Platforms

First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers →

5 Differentiators to Look For in a Consolidated ESP Marketplace

Marketing Platforms

Matt Harris — January 16, 2019 Follow @mrmch — January 16, 2019 The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $ 4.75 billion purchase of Marketo and Twilio’s $ 2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, … Continue reading 5 Differentiators to Look For in a Consolidated ESP Marketplace →

4 Features Your Digital Customer Engagement Platform Must Have

Marketing Platforms

Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have →

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