Category Archives: Marketing Platforms

IAB Creates Branded Content Studio Directory To Aid Media Buyers

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers →

Is your marketing platform really intelligent?

Marketing Platforms

The case for Intelligent Automation Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts … Continue reading Is your marketing platform really intelligent? →

eBay 2018 Updates: Everything Sellers Need to Know

Marketing Platforms

Michael Ugino — May 31, 2018 — May 31, 2018 Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new … Continue reading eBay 2018 Updates: Everything Sellers Need to Know →

Adobe suits up for e-commerce competition with its purchase of Magento

Marketing Platforms

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018 From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento →

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Marketing Platforms

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018 In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption →

Let’s face it — clickbait works. Here’s how to use it to your advantage

Marketing Platforms

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018 No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage →

Amazon Launches Search Services For Small Agencies Through Alexa.com

Marketing Platforms

Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com →

SendGrid Offers Self-Service Email Delivery Tracker

Marketing Platforms

SendGrid Offers Self-Service Email Delivery Tracker by Ray Schultz , March 29, 2018 SendGrid, provider of a digital communication platform, has enhanced its API so that clients can track their email delivery and engagement data going back 30 days and deal with potential issues. The DIY service offers a granular historical view, based on … Continue reading SendGrid Offers Self-Service Email Delivery Tracker →

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Marketing Platforms

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads →

BIMI launches to add trusted logos to emails

Marketing Platforms

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. Barry Levine on March 30, 2018 If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And … Continue reading BIMI launches to add trusted logos to emails →