by Gavin Hammar Follow @SendibleOctober 22, 2016 Alexey Boldin / Shutterstock.com Video is no longer the preserve of big brands with expensive hardware and software. Smaller businesses and individuals have been getting involved since early last year, which is why video streaming is set to explode in the next 12 months. Streaming video live is … Continue reading Getting Started with Facebook Live Streaming
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016 Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce
by Gina BottiOctober 21, 2016 Your targeting opportunities are vast when it comes to Facebook. Billions of monthly active users voluntarily share personal details about themselves, which marketers can easily leverage to craft highly effective social media campaigns. With all of this invaluable consumer data at our fingertips, ranging from demographics to location, app downloads, … Continue reading How to Spruce Up Your Facebook Audience Targeting
by Personal Branding BlogOctober 21, 2016 Your business recently took a catastrophic nosedive. Maybe you aren’t keeping up with order fulfillment or you sent out a bad batch of product. Customers are blowing up your Facebook with negative reviews, angry comments, and bad juju. Whatever the case may be, just know this: it happens. The … Continue reading 8 Rules for Replying to Angry Customers on Facebook
Greg Sterling on October 19, 2016 Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights
by Beth CorbyOctober 17, 2016 Now more than ever, your brand’s presence on Facebook is a crucial determinator of how you acquire new customers, amplify the reach of your brand, and nurture existing relationships. According to a study by comScore, the average person spends 13 hours on Facebook’s mobile app a month and it receives … Continue reading How to Nail Referrals on Facebook
by Brett McHaleOctober 16, 2016 What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific … Continue reading The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook
by Blair SymesOctober 14, 2016 It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending … Continue reading 4 Mistakes Marketers Make With Mobile Facebook Ads
by Kenneth SytianOctober 13, 2016 Facebook has been one of the best avenues to get started with nonprofit management. This social media site has helped raise awareness, activate supporters, and even raise funds for nonprofit organizations. With the rise of online fundraising, it’s not news to us that there are other third party businesses trying … Continue reading Facebook New Fundraising Tools 101 for Nonprofits
by Azure Collier Follow @azurecollierOctober 12, 2016 It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the … Continue reading 10 Lessons We Learned From Our First Facebook Live
