by Melissa Talbot June 30, 2016 Follow @meltalbot26June 30, 2016 You know events are a powerful way to reach your prospects, but are you using customer events to their full potential? Many B2B companies want to host customer-centric events, but struggle with knowing where to start. In my experience helping Attend’s customers run customer events, … Continue reading 6 Ways To Improve Your Customer Events
by Katherine Buchholz June 30, 2016June 30, 2016 Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer journey. And you can’t afford to ignore them. They want to call at every stage: from inspiration to research to purchase to post-purchase. According to Google, 62% … Continue reading How Marketers Master the Call Channel to Win in the Customer Journey
In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it’s all about the customer experience and creating compelling content that’s relevant to your audience. Blaise Lucey on June 23, 2016 at 10:45 am There I was, stuck in the middle seat of an airplane. As I wrenched the seatbelt out … Continue reading Customer experience in the age of disloyalty
by Matthew McLaren June 22, 2016June 22, 2016 SaaS Tattler Issue 86 – How To Build And Maintain Strong Customer Relationships Closing the sale was just the beginning… now the real work begins. Beyond your product meeting a customer’s need, it’s important that you’re laying down the foundation for the future. While there isn’t a … Continue reading How To Build And Maintain Strong Customer Relationships
by Nicola Faulkner June 19, 2016June 19, 2016 In email marketing, one size doesn’t fit all – it’s all about relevance. So how do you know what your customers are interested in to target them effectively? The obvious answer to this is to ask your customers, but you can’t just rely on them actively handing … Continue reading Using Customer Profile Data Effectively
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. Jim Yu on June 15, 2016 According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. … Continue reading The importance of micro-moments: The mobile customer journey
by Suzanna Colberg June 14, 2016June 14, 2016 With the help of the globe-spanning soapbox known as the Internet, your customers now wield more power than ever before when it comes to the success of your organization. While a few negative rants among a deluge of neutral or positive online reviews might not hurt your … Continue reading 3 Hiring Best Practices: Build a Workforce that Delivers Superior Customer Service
by Dave Blake June 10, 2016 Follow @davecblakeJune 10, 2016 In the first post of this two-part series, I addressed a key question that often surfaces about who owns the renewal. In this post, I’ll address the most frequent question I’m asked by customer success leaders—what is the best compensation plan for Customer Success Managers … Continue reading Compensation Plans for Customer Success Managers
by Nicola Faulkner June 7, 2016June 7, 2016 There are lots of ways to encourage customers to submit their feedback, make the process as easy as possible and they’re happy to tell you what they think. Customer feedback is extremely important if you want to develop your business, products, and services in line with their … Continue reading Collecting Customer Feedback via Email
In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that’s spread across the many channels. L. Erik Bratt on June 3, 2016 If anything typifies the ambitions of modern marketers, it’s the “O” word — … Continue reading Omnichannel on the line: 4 steps to enhance the customer experience
