Category Archives: Lead Nurturing

5 Steps to Create Lead Nurturing Workflows That Drive Engagement

Jeff Previte — January 16, 2020 Your leads are in your database for a reason – they trust you. They view you as a credible resource for helping them solve a specific problem they have. Congratulations! You nailed your lead generation strategy if you’re filling your CRM with awesome people who might buy from you. … Continue reading 5 Steps to Create Lead Nurturing Workflows That Drive Engagement

Are You Nurturing?

Dale Keipert — November 6, 2018 Follow @360Interactive— November 6, 2018 “Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a … Continue reading Are You Nurturing?