Chans Weber — November 14, 2018 Follow @chansweber — November 14, 2018 Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible. After all, modern companies need to react with great speed in order to … Continue reading The Art of Reconnecting with an Old Lead
Dale Keipert — November 6, 2018 Follow @360Interactive— November 6, 2018 “Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a … Continue reading Are You Nurturing?
Kayla Sloan — August 8, 2018 — August 8, 2018 JESHOOTScom / Pixabay There are lots of reasons to take on a side hustle. I had more than one a few years ago while I was deep in debt. You might need one for the same motives as me. But another reason for a side … Continue reading What to Do When Your Side Hustle Takes Too Much Time
Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Kevin George — February 6, 2018 Follow @imkevin_monk — February 6, 2018 Ever entered the bookstore, and bought the first book you saw, not knowing anything about the book? Never! You have shown interest, just by picking up the book. Your first instinct is to check the plot. If there are testimonials from the top … Continue reading Role of Email Automation in Lead Nurturing
Nicole Blanckenberg — February 1, 2018 Follow @https://twitter.com/StoreYaCom — February 1, 2018 Is it just me who is starting to feel like I am being punched in the face by offers and information? With some 30% of all online users now reported to be using ad blockers to help limit this bombardment, I have a … Continue reading Hot or Not? Find Out How These 4 Lead Capturing Tactics Measure Up
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts. Seth Price on August 22, 2017 There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing … Continue reading The 3 undisputed truths about lead nurturing
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017 When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Matt Goldman — June 1, 2017 Follow @TheOriginalBull— June 1, 2017 Well managed leads are the best starting point towards your business’s growth; and even minor slips in their handling can easily spell the difference between losing and gaining a new customer. Since its introduction to the sales pipeline, the automated distribution process has completely … Continue reading The Time-Saving Capabilities of Lead Distribution Software