SaaS Tattler Issue 86 – How To Build And Maintain Strong Customer Relationships
Closing the sale was just the beginning… now the real work begins. Beyond your product meeting a customer’s need, it’s important that you’re laying down the foundation for the future. While there isn’t a one-size-fits-all approach to creating a long-term relationship with your customers, we’ve gathered some tips to help. We’ve dedicated this issue of the SaaS Tattler to helping your customers feel less like a sale and more like a partner.
Beyond your product meeting a customer’s need, it’s important that you’re laying down the foundation for the future. Sales are extremely important but since customers are the backbone of your business, you can’t afford to neglect your relationships. In this article, Jeff Charles lists five ways to build a stronger relationship with your customers.
Have you ever lost a client, without fully understanding what happened? Regardless of your industry, it doesn’t take a good product to keep a customer, it takes a relationship. Go beyond the basics by really building and maintaining relationships with your customers. In this article, Mat Polo outlines six steps to maintaining lasting relationships with your customers.
Customers who feel that they have an active role and power in a customer-provider interaction often feel more important and valued. Like we mentioned earlier, your customer should feel less like a sale and more like a partner. In this article, Bob Lucas lists four strategies you can utilize to build stronger relationships with your customers.
The Best of Customer Success Today
- Mastering customer success is quickly becoming the holy grail for SaaS companies, and with good reason.
- What does it take to build and sustain a customer-centric culture in your organization?
- Sales leaders are searching high and low for tactics and strategies to help them create the perfect ABS model for their business.
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