Category Archives: Customer Experience

How to Use Ecommerce Thank You Emails That Improve Customer Experience

Michael Ugino — April 10, 2019 — April 10, 2019 One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with … Continue reading How to Use Ecommerce Thank You Emails That Improve Customer Experience

How to Improve Your Candidate Experience in 5 Steps

Sneha Mittal — February 27, 2019 Follow @genes_recoded — February 27, 2019 In today’s digitally connected world, candidate experience is of paramount importance for any organization. Recruitment is a two-way street. As much as you desire to recruit the top talent who seamlessly fit into your company culture, talented job applicants are also looking for … Continue reading How to Improve Your Candidate Experience in 5 Steps

Case study: A tale of two insights and why they are not all created equal

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal

How to Widen Up your Customer Base by Creating Accessible Emails

Kevin George — September 21, 2018 Follow @imkevin_monk — September 21, 2018 Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email … Continue reading How to Widen Up your Customer Base by Creating Accessible Emails

Connecting Employee Experience and Customer Experience

Jana Barrett — September 12, 2018 Follow @_janabarr — September 12, 2018 haydenweal / Pixabay Every company wants to improve its customer experience. But if you only examine your relationships with customers and fail to look under the hood, you might get nowhere. More and more, research suggests that employee experience (EX) and customer experience … Continue reading Connecting Employee Experience and Customer Experience

Forrester issues first Wave report on Experience Optimization

Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018   “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization