Category Archives: Customer Experience

The New Customer Buying Experience in a Post-COVID-19 World

The New Customer Buying Experience in a Post-COVID-19 World Peter Sheldon / 13 Aug 2020 COVID-19 has accelerated the move to digital, and forced buyers’ hands to fully embrace and adopt e-commerce. Research from Adobe’s latest Digital Economy Index shows that online shopping during COVID-19 has exceeded 2019 holiday season levels and online spend for … Continue reading The New Customer Buying Experience in a Post-COVID-19 World

A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience

Texas Restaurants Look To Boost Safety Through Customer Reporting by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2020 Consumers who are willing to venture into Texas restaurants can now take part in improving the customer experience by reporting on the COVID-19-related health and hygiene practices at participating restaurants. It’s done by texting the word “SAFE” … Continue reading A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience

Rethink Your Website: The Service Side of a Customer Experience Platform

Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform

User Research Methods & Its Relevance for Enterprises [Infographic]

Srinidhi Rao — April 5, 2020 Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings … Continue reading User Research Methods & Its Relevance for Enterprises [Infographic]

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience

Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience

Manisha Sukhyani — March 12, 2020 Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? That is also online. Moreover, the brand ships hand-picked clothes to your doorsteps, let’s you keep what you want, and send the rest back. Flattering? Now give your imagination … Continue reading Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience

5 Partner Marketing Tips For A Better Program Experience

Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience

Don’t Hold Back in the New Year: Conquer These 4 Call Center Projects and Boost your Agent and Customer Experience in 2020

Laura Krajewski — January 9, 2020 The ball dropped and like that, we’re in a new decade! Each new year comes with new goals. I’m not only talking about losing the 5 extra pounds we gained from eating all those Christmas cookies. And, I’m not referring to the resolution you made about watching just a … Continue reading Don’t Hold Back in the New Year: Conquer These 4 Call Center Projects and Boost your Agent and Customer Experience in 2020

Collaboration solution from Qualtrics puts customer service employees at the center of customer experience

The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback. Jennifer Cannon on January 8, 2020  Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product … Continue reading Collaboration solution from Qualtrics puts customer service employees at the center of customer experience