Category Archives: Customer Experience

Using Predictive Analytics to Improve Customer Experience Through Personalization

Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022   The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization

Lending Tree’s new marketing chief says customer experience is king

“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king

3 ways to deliver more relevant customer experiences

How marketers can build a better customer experience strategy using a CDP. Corey Patterson on January 14, 2022 Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found … Continue reading 3 ways to deliver more relevant customer experiences

How to manage customer experience disconnects in your marketing campaigns

Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Corey Patterson on January 10, 2022 “One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and … Continue reading How to manage customer experience disconnects in your marketing campaigns

Customers demand digital-style experiences in physical retail stores

A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components. Kim Davis on December 16, 2021 The latest “State of Retail” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they … Continue reading Customers demand digital-style experiences in physical retail stores

3 lessons for creating a more unified customer experience

Key lessons from research focused on marketer and consumer expectations around customer experience and privacy from a global CX report. Acquia on December 10, 2021   “We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global … Continue reading 3 lessons for creating a more unified customer experience

5 ways marketers can improve customer experiences with personalization

Personalized CX can help marketers unify customer journeys. Corey Patterson on November 19, 2021 One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX … Continue reading 5 ways marketers can improve customer experiences with personalization

Improve customer experience and hit marketing goals by mapping out the customer journey

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey