Category Archives: Customer Experience

How you handle email replies matters for great customer experiences

If your “reply-to” handling is automated, you might be missing an opportunity Ryan Phelan on April 16, 2021 Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies … Continue reading How you handle email replies matters for great customer experiences

How changes in logistics and the supply chain will impact customer experience

Global upheavals in the supply chain have implications for brands and marketers. Kim Davis on October 22, 2020 at 12:45 pm “One thing people don’t really talk about or understand is that logistics is a huge part of the customer experience, which is a huge part of today’s marketing. Everything in marketing today is so … Continue reading How changes in logistics and the supply chain will impact customer experience

The New Customer Buying Experience in a Post-COVID-19 World

The New Customer Buying Experience in a Post-COVID-19 World Peter Sheldon / 13 Aug 2020 COVID-19 has accelerated the move to digital, and forced buyers’ hands to fully embrace and adopt e-commerce. Research from Adobe’s latest Digital Economy Index shows that online shopping during COVID-19 has exceeded 2019 holiday season levels and online spend for … Continue reading The New Customer Buying Experience in a Post-COVID-19 World

A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience

Texas Restaurants Look To Boost Safety Through Customer Reporting by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2020 Consumers who are willing to venture into Texas restaurants can now take part in improving the customer experience by reporting on the COVID-19-related health and hygiene practices at participating restaurants. It’s done by texting the word “SAFE” … Continue reading A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience

Rethink Your Website: The Service Side of a Customer Experience Platform

Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform

User Research Methods & Its Relevance for Enterprises [Infographic]

Srinidhi Rao — April 5, 2020 Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings … Continue reading User Research Methods & Its Relevance for Enterprises [Infographic]

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience

Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience

Manisha Sukhyani — March 12, 2020 Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? That is also online. Moreover, the brand ships hand-picked clothes to your doorsteps, let’s you keep what you want, and send the rest back. Flattering? Now give your imagination … Continue reading Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience