Category Archives: Customer Experience

How publishers can implement a CDP to improve customer experience and support e-commerce

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce

How to improve CX in your marketing organization

The best customer experience strategies go beyond data and technology. Corey Patterson on October 21, 2021 Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm … Continue reading How to improve CX in your marketing organization

How Samsung transformed their customer experience with a new support site search

When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search

Why cross-channel customer journey orchestration is important

And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important

Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Young Entrepreneur Council September 27, 2021 To truly change the customer experience, personalization has to go beyond a simple name change in an email. In the e-commerce world, shoppers expect a certain level of ease and comfort, and those companies which can offer a more tailored experience are the ones bringing customers back again and … Continue reading Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Does ‘always-on’ marketing improve customer experiences?

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products. Corey Patterson on September 22, 2021 Souce: Pega No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. … Continue reading Does ‘always-on’ marketing improve customer experiences?

How to build seamless experiences for ‘digital everywhere’ customers

The most successful brands keep the customer at the center when expanding their digital presence. Chris Wood on September 9, 2021 “We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech … Continue reading How to build seamless experiences for ‘digital everywhere’ customers

Customer education is a vital part of the customer experience

How e-commerce product feed solution Channable built Channacademy on the Northpass customer education platform. Kim Davis on July 29, 2021 The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, … Continue reading Customer education is a vital part of the customer experience

Welcoming Re-Humanization Of Brand, Customer Experience

Welcoming Re-Humanization Of Brand, Customer Experience by Cory Treffiletti , Featured Contributor, May 5, 2021   Pop quiz.  What have you been missing for the last 18+ months?  Answer: In-person, human interaction on a broad scale.  That’s what most people will say — and it’s likely to be the most important thing brands can pay … Continue reading Welcoming Re-Humanization Of Brand, Customer Experience