Gain clarity on what customer experience truly means and how it impacts your marketing and business results. Annette Franz on May 16, 2024 It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and … Continue reading 24 customer experience misconceptions debunked
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024 Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations. Melissa Reeve on April 24, 2024 Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no … Continue reading Crafting exceptional customer experiences with AI and agile: A 5-step guide
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024 What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A … Continue reading Why relying on AI won’t improve the customer experience
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Chris Wood on March 21, 2024 Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two … Continue reading How Beef ‘O’ Brady’s streamlines customer experience
For Cortico-X’s Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. Kim Davis on March 20, 2024 “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and … Continue reading It’s time to unleash your CX activists: The MarTech Conference day two keynote
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. Chris Wood on March 1, 2024 National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI … Continue reading How Sur La Table uses AI to power customer experience
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. Alicia Arnold on February 26, 2024 Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent … Continue reading 5 simple ways to improve customer experience
