Category Archives: Customer Experience

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience

Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience

Manisha Sukhyani — March 12, 2020 Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? That is also online. Moreover, the brand ships hand-picked clothes to your doorsteps, let’s you keep what you want, and send the rest back. Flattering? Now give your imagination … Continue reading Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience

5 Partner Marketing Tips For A Better Program Experience

Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience

Don’t Hold Back in the New Year: Conquer These 4 Call Center Projects and Boost your Agent and Customer Experience in 2020

Laura Krajewski — January 9, 2020 The ball dropped and like that, we’re in a new decade! Each new year comes with new goals. I’m not only talking about losing the 5 extra pounds we gained from eating all those Christmas cookies. And, I’m not referring to the resolution you made about watching just a … Continue reading Don’t Hold Back in the New Year: Conquer These 4 Call Center Projects and Boost your Agent and Customer Experience in 2020

Collaboration solution from Qualtrics puts customer service employees at the center of customer experience

The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback. Jennifer Cannon on January 8, 2020  Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product … Continue reading Collaboration solution from Qualtrics puts customer service employees at the center of customer experience

Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study

Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2020 One in three customers will stop interacting with a brand they love after one bad experience, and nearly half will completely abandon the company after several bad interactions, according to a PwC Future … Continue reading Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study

To gain actionable customer insights, ask the right questions

Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences. Amy Gesenhues on November 6, 2019 Do you know why people show up on your website? Why they are interested in your brand? Do you know why they want to talk to your company? These … Continue reading To gain actionable customer insights, ask the right questions

Is it time to add a Journey Manager to your customer experience team?

Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers. Amy Gesenhues on November 6, 2019 Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new … Continue reading Is it time to add a Journey Manager to your customer experience team?