Category Archives: Omni-Channel

The best way to understand omnichannel is to work backward

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. Lewis Gersh on December 5, 2018   Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that … Continue reading The best way to understand omnichannel is to work backward

Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program

Peter Csepregi — September 10, 2018 — September 10, 2018 If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. Omni-channel loyalty programs are great at both boosting sales and nurturing customers, as they enable you to deliver engagement at every touchpoint. However, as an Onboarding … Continue reading How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program

Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

Aki Merced — May 18, 2018 Follow @akimerced — May 18, 2018 In the last decade, the growing adoption of e-commerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result … Continue reading Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

David Zheng — January 10, 2018 — January 10, 2018 Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power … Continue reading Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey