Category Archives: Omni-Channel

The Growth of Omnichannel Customer Experience [Infographic]

Rakesh Soni — May 30, 2020 Siloed marketing, sales, and support services are a thing of the past. We are in the age of super apps and all-in-one devices. So why should our Customer Experience channels be any different? As customers become more technologically equipped, their expectations from marketing and support channels rise exponentially. Customers … Continue reading The Growth of Omnichannel Customer Experience [Infographic]

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

The companies are part of a shift toward deeper integration between online and offline operations. Greg Sterling on May 5, 2020 Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place … Continue reading Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Will Rich Communication Services (RCS) revolutionize business messaging?

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging?

Omnichannel Returns: Everything Old Is New Again

Omnichannel Returns: Everything Old Is New Again by Sarah Mahoney , Staff Writer @mahoney_sarah, August 19, 2019 While digging into the consumer brands that won this year’s honors in CircleUp (see related story below), I got curious about how the investment firm is sizing up the D2C landscape. Patrick Robinson, a general partner at the company, … Continue reading Omnichannel Returns: Everything Old Is New Again

Why You Need to Include Email in Your Omnichannel Strategy

Ross Sibbald — April 2, 2019 Follow @https://www.twitter.com/rosssibbald — April 2, 2019 Digital communication has become the most commonly used and relevant form of communicating today. Instant gratification is now the norm and our smartphones are never far from our sides. As a marketer, you have to go the extra mile to capture your customer’s … Continue reading Why You Need to Include Email in Your Omnichannel Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy

How does an omnichannel vision increase sales?

An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation. David Le Douarin on February 1, 2019 With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs … Continue reading How does an omnichannel vision increase sales?

Voice-based AI means brands must take an omnichannel approach with consumers

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018  AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers

The best way to understand omnichannel is to work backward

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. Lewis Gersh on December 5, 2018   Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that … Continue reading The best way to understand omnichannel is to work backward