The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum. Reid Holmes on January 5, 2026 The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $ 25 billion. … Continue reading Omnicom’s mega-merger doubles down on media — at creativity’s expense
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. Jessica Foster on December 4, 2025 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. … Continue reading How to write great copy for every channel
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach. Tanya Thorson on July 22, 2025 Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the … Continue reading How omni-conscious brands win in a buyer-first, fragmented world
Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. Emarsys on June 27, 2024 On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders … Continue reading Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach
The third digital commerce revolution is here. It’s a good time to be a growing platform with digital and retail media capabilities. Kim Davis on November 10, 2023 “Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s … Continue reading Omnicom’s Flywheel acquisition signals the start of a revolution
How CTV supercharges existing marketing efforts across the advertising board. MNTN on July 18, 2023 ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, … Continue reading The omnichannel magic of connected TV by MNTN
Achieving Summer Sales Success With Omnichannel Marketing and Communications Milorad Mitrovic – June 1, 2023 Summer is right around the corner, which means people are looking for sales promotions from their favorite brands – be it a new seasonal wardrobe, outdoor furniture for the backyard, flights to the beach, and more. Consumers are searching for … Continue reading Summer Is The Time For Omnichannel Marketing
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization
