The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. Chris Wood on March 31, 2022 In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we … Continue reading Walmart’s omnichannel roadmap for Walmart Connect
S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Erin Hynes November 30, 2021 With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native, display, video, connected TV (CTV), and audio. Using a mix of complementary channels increases the percentage of the total target audience that you can reach, and it helps you to … Continue reading The Power of a Multi-Channel Strategy
Rotem Gal August 2, 2021 Before the pandemic, personalization was already a vital part of delivering an exceptional customer experience online and offline. However, the disruption and uncertainty of Covid-19 made the importance of improving a customer’s journey at every touchpoint even more critical. As a result, customers pushed businesses to continue to adapt quickly … Continue reading The Future of Omnichannel Contact Centers
Katarina White July 1, 2021 Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level of … Continue reading 4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns
Larisa Bedgood June 7, 2021 Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the … Continue reading Digital Marketing and Omnichannel Maturity
Nura Eston April 19, 2021 In the ever-changing world of retail, one thing is constant: shoppers always want choices. And with the ongoing stresses of the pandemic, more than ever before, businesses need to adopt a strategy that keeps them ahead of the competition while also satisfying customer needs. For retailers, omnichannel payments is that … Continue reading What Is Omnichannel, and Why Do You Need It?
Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021
Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Laura Krajewski August 7, 2020 As a call center agent, a day of work can be like whiplash. They have hours of monotonous work the first half of your shift and then… BAM! Something goes awry and they’re swamped with back to back phone calls from angry customers. The switch from boredom and tedium to … Continue reading Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience