Category Archives: Omni-Channel

Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

Aki Merced — May 18, 2018 Follow @akimerced — May 18, 2018 In the last decade, the growing adoption of e-commerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result … Continue reading Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

David Zheng — January 10, 2018 — January 10, 2018 Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power … Continue reading Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. Lori Weiman on July 13, 2017   This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels … Continue reading SEM growth hack #4: Grow ROI with cross-channel optimization

3 Strategies to Wow Your Customers with Omnichannel Experiences

Larisa Bedgood — May 31, 2017 Follow @www.twitter.com/V12Data— May 31, 2017 Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, … Continue reading 3 Strategies to Wow Your Customers with Omnichannel Experiences

5 Strategies to Engage and Convert Today’s Omnichannel Shopper

Sam Kahn — April 10, 2017 — April 10, 2017 Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty … Continue reading 5 Strategies to Engage and Convert Today’s Omnichannel Shopper