Category Archives: Omni-Channel

North Star goals for category leaders: One-to-one, omnichannel personalization

While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization

Microsoft To Build Complete Omnichannel Retail Media Platform

Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan  @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform

The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. BlueConic on October 14, 2022   Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. … Continue reading The Comoto Family of Brands accelerates omnichannel marketing with first-party data

HubSpot’s July releases: A manager’s guide

Changes to campaign budget reporting, conversation monitoring and email collaboration. Jen Bergren on August 24, 2022 July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Here’s a friendly guide to them. Identify over/under budget campaigns The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to … Continue reading HubSpot’s July releases: A manager’s guide

TransUnion partners with Canvas Worldwide to boost omnichannel CX

A major player in the identity resolution space will make audiences available to a global media agency. Kim Davis on August 17, 2022 TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access … Continue reading TransUnion partners with Canvas Worldwide to boost omnichannel CX

The rise of omnichannel content platforms

Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them. Jarrod Gingras on May 27, 2022 Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and … Continue reading The rise of omnichannel content platforms

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan  @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

The Future of Omnichannel Contact Centers

Rotem Gal August 2, 2021 Before the pandemic, personalization was already a vital part of delivering an exceptional customer experience online and offline. However, the disruption and uncertainty of Covid-19 made the importance of improving a customer’s journey at every touchpoint even more critical. As a result, customers pushed businesses to continue to adapt quickly … Continue reading The Future of Omnichannel Contact Centers