By Nancy Grace August 5th, 2016 Companies invest thousands of dollars to convince new customers to check out their services and products. But it’s not about getting one-time customers. The real goal is to give people such a great experience they become life-time repeat customers. One part of the customer experience is through social networks, … Continue reading Social Media For Better Customer Service
August 2, 2016 Millions of us visit the doctor’s office every year for a checkup. The doctor asks us a series of questions, he or she takes our temperature, checks our heart rate and other vital signs, and performs a series of tests to ensure that we are healthy and active. The Benefits of a … Continue reading A Mid Year Check Up List for Customer Success Executives
August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match
by Kevin Garcia August 2, 2016August 2, 2016 Few things are more troubling for a business than losing a new customer because of a bad onboarding experience. If you identify that a customer is unhappy with their onboarding process, it is important to move quickly to turn the experience around and prevent early churn. Before … Continue reading 3 Ways to Correct a Bad Customer Onboarding Experience
by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey
by Chris Layne August 1, 2016August 1, 2016 eCommerce wholesale websites, both mobile and desktop, are changing the wholesale landscape. B2B sales have already outpaced B2C sales by almost double, and wholesalers are quickly implementing eCommerce platforms to suit their clients’ needs. As B2B eCommerce continues to grow, the presence of uniquely B2B-focused features will … Continue reading How eCommerce Wholesale Platforms are Improving Customer Experiences
by Paul Chilensky July 30, 2016July 30, 2016 You’ve succeeded at putting a Customer Success team in place. They are showing results to your bottom line, adoption is growing and trials are converting. It’s a well-oiled machine – but is it perfect? It’s probably pretty close. But like all departments within any organization, there is … Continue reading 5 Little Changes that Make a Big Difference in Customer Success
by Paul Philp July 28, 2016 Follow @pphilpJuly 28, 2016 If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. This is often a delicate … Continue reading 5 Investment Considerations for Customer Success
Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry. Joshua Reynolds on July 26, 2016 For marketers, customer journey analysis often results in accidental narcissism. Analytics are … Continue reading Customer journeys, blind spots & burgers: Lessons from fast-food marketing
ACSI has come out with a report on customer satisfaction across e-business. Tamar Weinberg on July 26, 2016 at 12:01 am ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have affected the overall perception of e-business. This year’s report culled data from nearly 70,000 … Continue reading ACSI report: customer satisfaction increases for e-business despite dips in social media
