Category Archives: Artificial Intelligence

Riding the wave of AI: Is your marketing campaign as smart as it can be?

AI and machine learning are helping marketers in more ways than you can imagine. As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re … Continue reading Riding the wave of AI: Is your marketing campaign as smart as it can be?

Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy

Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan  @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy

AI In Influencer Marketing: Buzzword Or Real Deal?

AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?

Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]

Brian Wallace — June 13, 2018 Follow @nowsourcing — June 13, 2018 One of the central parts of any business is customer service, and more and more companies are taking steps to bring a customer’s experience into the future. Inroads in the field of artificial intelligence are helping companies and consumers build better relationships while … Continue reading Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]