Brian Wallace — January 24, 2020 Getting ahead of the competition is much easier with the help of artificial intelligence (AI). 60% of business leaders desperately need a method for AI use; however, only half of their organizations actually have a plan set. It’s 2020- new year, new enterprise needs. The most important thing to … Continue reading Prepare Your Business to Implement Artificial Intelligence [Infographic]
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Nathan Binford on January 15, 2020 at 3:53 pm The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some … Continue reading Soapbox: AI will help marketers focus on being human again
Brian Wallace — November 1, 2019 Follow @nowsourcing Your online reputation can make or break your business. Not only does every customer have easy access to leave online reviews about your brand, but also read existing reviews. Although it would be a dream to have a clean record of “great” reviews, defining this can be … Continue reading Using AI to Manage Your Online Reviews [Infographic]
Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
Jody Glidden — September 19, 2019 — September 19, 2019 A referral is the kick start to the buying process for a staggering 84 percent of all buyers. That means client satisfaction should be a top priority if you want to grow top-line revenue. Not only do happy clients make glowing recommendations; they also stick … Continue reading Everything You Need to Know about Relationship Intelligence Automation
In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction
Hutch Morzaria — September 16, 2019 Follow @cxmaster — September 16, 2019 IT service teams have been under continuous pressure about two matters for quite some time now. On the one hand, they must to do more with less. On the other, they need to deliver superior customer service and reduce downtime. We have seen … Continue reading Separating Hype from Reality: Exploring AI in IT Service Management
Declan Moloney — May 10, 2019 — May 10, 2019 You spot a new job advert you love the look of. You update your CV, double check your references and send it across. In rapid succession you find your CV being screened, your background being investigated and follow up questions being sent over. Is this … Continue reading Artificial Intelligence: The Future of HR?
Jomer Gregorio — May 4, 2019 Follow @JomerGregorio — May 4, 2019 Artificial Intelligence – simply known as AI, has been the talk of the town for quite a time now, yet a lot of marketers are still adamant about the idea that such technology can outdo them. However, as the technology advances, it seems … Continue reading Should We Be Worried About AI? – AI and Marketing [Infographic]
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. Mark Szabo on April 17, 2019 For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents … Continue reading AI-powered surveys: Hyped or helpful?