Category Archives: Artificial Intelligence

Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

Everything You Need to Know about Relationship Intelligence Automation

Jody Glidden — September 19, 2019 — September 19, 2019 A referral is the kick start to the buying process for a staggering 84 percent of all buyers. That means client satisfaction should be a top priority if you want to grow top-line revenue. Not only do happy clients make glowing recommendations; they also stick … Continue reading Everything You Need to Know about Relationship Intelligence Automation

In a world of AI and digital shortcuts, humans crave human interaction

In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction

Separating Hype from Reality: Exploring AI in IT Service Management

Hutch Morzaria — September 16, 2019 Follow @cxmaster — September 16, 2019 IT service teams have been under continuous pressure about two matters for quite some time now. On the one hand, they must to do more with less. On the other, they need to deliver superior customer service and reduce downtime. We have seen … Continue reading Separating Hype from Reality: Exploring AI in IT Service Management

Should We Be Worried About AI? – AI and Marketing [Infographic]

Jomer Gregorio — May 4, 2019 Follow @JomerGregorio — May 4, 2019 Artificial Intelligence – simply known as AI, has been the talk of the town for quite a time now, yet a lot of marketers are still adamant about the idea that such technology can outdo them. However, as the technology advances, it seems … Continue reading Should We Be Worried About AI? – AI and Marketing [Infographic]

AI-powered surveys: Hyped or helpful?

Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. Mark Szabo on April 17, 2019 For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents … Continue reading AI-powered surveys: Hyped or helpful?

Three Ways To Think About Conversational Artificial Intelligence

Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence