AI and machine learning are helping marketers in more ways than you can imagine. As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re … Continue reading Riding the wave of AI: Is your marketing campaign as smart as it can be?
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
I Think I’ll Be Able To Outrun AI (For Now) by Thom Forbes , Featured Columnist @tforbes, (October 25, 2018) I’ve long suspected the time is nigh when a bot will be capable of doing what I do every morning between 5 a.m. and 8 a.m., as writer of Marketing Daily’s Top Of The News column: scan … Continue reading I Think I’ll Be Able To Outrun AI (For Now)
Beyond AI: 5 Tech Acronyms That Spell Search Success by Marcelline Saunders , (October 09, 2018) Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or … Continue reading Beyond AI: 5 Tech Acronyms That Spell Search Success
Unlocking AI For Online Search Advertising by David Pann , Op-Ed Contributor, (October 01, 2018) A colleague recently asked me what was top of mind when it comes to the evolution of online search. And for me, hands down, the answer is the impact of AI on advertisers’ future success. The promise of AI for … Continue reading Unlocking AI For Online Search Advertising
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace. Rex Briggs on September 27, 2018 Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more … Continue reading Your AI does not need tickets to the big game
AI Makes Your Media… Better! by Cory Treffiletti , Featured Contributor, August 29, 2018 An overlooked part of the media landscape is how much artificial intelligence is actually powering your favorite media. Without AI, it would take you forever to forage through and find the content you truly enjoy. Take a look at Facebook, Amazon, … Continue reading AI Makes Your Media… Better!
A PR exec sees an essential difference that will keep humans in the game. Barry Levine on July 30, 2018 Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will … Continue reading Why AI for PR may be different than AI for marketing
AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?
Brian Wallace — June 13, 2018 Follow @nowsourcing — June 13, 2018 One of the central parts of any business is customer service, and more and more companies are taking steps to bring a customer’s experience into the future. Inroads in the field of artificial intelligence are helping companies and consumers build better relationships while … Continue reading Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]