Dhruv Mehta July 24, 2020 With inflation and increased competition, it is vital to reduce the cost of the final product while maintaining quality. Practically speaking, it’s impossible to cut the cost involved in core technical and non-technical activities. The only thing left to experiment is Supply Chain. As an entrepreneur or CEO of a … Continue reading How AI is Transforming Global Supply Chain Management
Peter Mulford June 24, 2020 Many companies are ready to go all-in with artificial intelligence. In fact, spending on AI systems will increase by 31% this year, reaching $ 49.2 billion. This technology promises to shift the way we live and work, whether it helps us manage our lives, takes the reins with transportation, or … Continue reading 3 Ways Managers Can Get Ahead of Artificial Intelligence
AI: Applying It To The New Now by Megan Clista , May 29, 2020 When marketers talk about artificial intelligence (AI), they’re talking about art — the art of crafting insight-driven content. That’s what AI is, right? A perfect algorithm that builds meaningful connections with audiences, improves brand equity, and curates a wealth of potential … Continue reading AI: Applying It To The New Now
Beatrice McGraw — February 21, 2020 Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on AIM. North America, Europe, and … Continue reading Artificial Intelligence Marketing is the AIM of Advertisers in 2020
Brian Wallace — January 24, 2020 Getting ahead of the competition is much easier with the help of artificial intelligence (AI). 60% of business leaders desperately need a method for AI use; however, only half of their organizations actually have a plan set. It’s 2020- new year, new enterprise needs. The most important thing to … Continue reading Prepare Your Business to Implement Artificial Intelligence [Infographic]
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Nathan Binford on January 15, 2020 at 3:53 pm The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some … Continue reading Soapbox: AI will help marketers focus on being human again
Brian Wallace — November 1, 2019 Follow @nowsourcing Your online reputation can make or break your business. Not only does every customer have easy access to leave online reviews about your brand, but also read existing reviews. Although it would be a dream to have a clean record of “great” reviews, defining this can be … Continue reading Using AI to Manage Your Online Reviews [Infographic]
Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
Jody Glidden — September 19, 2019 — September 19, 2019 A referral is the kick start to the buying process for a staggering 84 percent of all buyers. That means client satisfaction should be a top priority if you want to grow top-line revenue. Not only do happy clients make glowing recommendations; they also stick … Continue reading Everything You Need to Know about Relationship Intelligence Automation
In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction
