Category Archives: Customer Satisfaction

Making potential customers happy: How to nurture the best possible leads

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018     Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads

5 key characteristics that enable companies to cultivate customer advocates

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018   Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates

How to Measure Against New Customer Referral Program Benchmarks

Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks

10 Important Customer Service Skills (and How to Identify Them)

Vitaliy Verbenko — April 18, 2017 Follow @helpracing— April 18, 2017 If you’ve ever hired for a customer service position, you know how important it is to settle on the right candidate. And since customer service employees are the face and voice of your brand, it’s definitely something that you can’t afford to get wrong. … Continue reading 10 Important Customer Service Skills (and How to Identify Them)

Burning Questions: Conversations With Customers

Burning Questions: Conversations With Customers by Sarah Fay, February 24, 2017 For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number of AI-based technologies that make natural language interactions at scale possible without adding bodies to … Continue reading Burning Questions: Conversations With Customers

Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs

by Cory Treffiletti, Featured Contributor, November 9, 2016 Being customer-centric is a buzzworthy topic these days.  Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service.  Most companies simply come up short. Customer-centricity is easy to talk about and hard to do. First off, you have to … Continue reading Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs