Category Archives: Branding In Social Media

Track Your Brand Online With These 4 Social Monitoring Tools

Susan Gilbert — April 30, 2018 Follow @SusanGilbert — April 30, 2018 Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be a an overwhelm of information — as a business you need to have more focus to determine how well your marketing strategy is performing. Getting the right … Continue reading Track Your Brand Online With These 4 Social Monitoring Tools

Survey: Chasm exists between brands and consumers on data privacy

Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018   Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy

Google, Facebook, Others Pitch In-App Ads’ Brand Safety

Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan  @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety

The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts

Sahail Ashraf — November 9, 2017 Follow @BizGrowInsights — November 9, 2017 Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has … Continue reading The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts