Nicole Blanckenberg August 28, 2020 We all want to improve conversion rates, right? Here’s the cold, hard truth: even with the most professional PPC strategies that are bringing tons of targeted traffic to your online store, if your website, brand, and messaging don’t measure up to potential shoppers’ expectations, your conversion rates could be suffering. … Continue reading 20 Ways You Can Improve Conversion Rates for Your eCommerce Brand
Victoria Taylor June 26, 2020 By 2040, as much as 95% of shopping will be facilitated by eCommerce. This means good news to eCommerce owners like yourself, who will be in high demand. But it’s also bad news for you because it means the competition in eCommerce is going to be even more fierce than … Continue reading 12 Must-Have eCommerce Features You Need to Increase Sales (+ Free Checklist)
Alon Ghelber June 17, 2020 The coronavirus pandemic has forced people to stay at home and practice social distancing. People have also started avoiding physical stores and choosing eCommerce to mitigate the risks of catching the virus. Online sales have increased by 50% compared to the same time last year. However, 36% of eCommerce business … Continue reading 8 Tips to Keep Your eCommerce Business Growth During the Coronavirus Era
Celia Quillian — April 10, 2020 Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are … Continue reading 9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19
JJ Tyson — February 18, 2020 Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to … Continue reading Site Abandonment and How to Decrease it at Every Stage
Lisa Morgan — October 28, 2019 A look at the technologies and eCommerce design trends that will define successful eCommerce businesses in the future. According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017. While baby boomers in the UK are 17 times wealthier than … Continue reading How to Future-Proof Your eCommerce Site for the Millennial Customer
Shauna Ward — October 21, 2019 Follow @wardshn What if I told you right now to go buy a thoughtful gift for your boss, your sister’s new boyfriend, or your eight-year-old niece? Would you know exactly what to get them? If you’re like most people, the answer is a resounding no. Shopping for gifts is … Continue reading How to Create Gift Guides That Increase Ecommerce Sales
Nicole Blanckenberg — September 26, 2019 Follow @https://twitter.com/NicoleBlancken It’s time to find out the reasons why shoppers are abandoning their online carts and how to fix them! When you consider that abandonment costs online sellers hundreds of billions per year, there is no time to wait! If you’re in the eCommerce game, no matter how … Continue reading Top Reasons Why Shoppers Are Abandoning Their Online Carts [+ Solutions]
Peep Laja — August 11, 2019 Follow @peeplaja — August 11, 2019 If you run an ecommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one … Continue reading How to Increase Ecommerce Conversion Rates
Christa Tuttle — April 23, 2019 — April 23, 2019 With today’s wealth of information available online – creating a generation of savvy, hyper-informed tech buyers – keeping your audience engaged on your website can be quite the challenging task. For small- to medium-sized B2B organizations, having your visitors perform desired actions on your website … Continue reading 3 Marketing Tips to Keep Buyers Engaged on Your Website
