Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media. The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage
Navneet Kaushal October 31, 2021 Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. With more people online shopping this year than ever before, there are some great ways to promote your business and increase sales during the holidays. Christmas is a time to be creative. … Continue reading 10 Creative Ideas For Your Christmas Digital Marketing
Can data and technology add some clarity to the process? Chris Wood on October 19, 2021 This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the … Continue reading Creative briefs: Marketoon of the Week
Anthony Gaenzle August 24, 2021 As if there wasn’t enough pressure in the business world, the pandemic added an extra weight on the shoulders of busy business pros. It sent many scrambling to find ways to keep their businesses afloat during extremely challenging times. And for others, it led to lost jobs or reduced income … Continue reading 5 Creative Ways Busy Business Professionals Can Re-Energize to Avoid Burnout
Kristen McCormick August 6, 2021 PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year … Continue reading 8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Text a pic of your receipt to Aisle and get Venmo’d cash rewards. Chris Wood on August 4, 2021 A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for … Continue reading Creative discounts solution for grocery brands
Yash Chawlani July 8, 2021 In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and getting your content in front of the right eyes. While … Continue reading 6 Creative Ways to Use Video Content to Engage Visitors
Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio
Katy French June 30, 2021 There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner. … Continue reading 5 Tips to Work With Your Creative Agency and Get Better Results
Katy French June 27, 2021 Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story, it’s likely you’ll need a little support in crafting and executing … Continue reading What’s a Creative Agency? How They Help & How to Find One
