Erasing The Dearly Departed: Where Does Their Online Data Go? by Ray Schultz , Columnist, January 2, 2020 Publishing mavens may recall porno king Al Goldstein’s magazine called Death. The tagline was: “Bigger Than Life.” That line has turned out to be all too true online. Computer Weekly cites research forecasting there will be 4.9 … Continue reading Erasing The Dearly Departed: Where Does Their Online Data Go?
Category Archives: Data Management
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better. Aaron Levy on January 3, 2020 Contributor and SMX speaker, Aaron Levy, shares his insights about why it’s the “year of getting our data really, really right” and how that will impact paid search automations in … Continue reading 2020 will be the year to get our data right
7 Benefits to Data Cleaning Services
Dan Moyle — December 4, 2019 Follow @danmoyle If you take only one thing away from this article, let it be this: The cost of bad data to companies around the world is staggering. Simply the fact that you’ll increase efficiencies and decrease costs should be enough to get your attention. But there are other … Continue reading 7 Benefits to Data Cleaning Services
Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Data Integration: The Real Key to Success with Intent Insights
Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Out Of The Box: Balancing Data, Discovery And Privacy
Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy
Is Second-Party Data Even A Thing?
Is Second-Party Data Even A Thing? by Sean Hargrave , Staff Writer, August 30, 2019 It’s not just me, is it? I know I’m a dinosaur and so don’t always “get it,” but I also know that when I don’t quite get something, there is a case to be answered. Exhibit number one would be … Continue reading Is Second-Party Data Even A Thing?
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing
Professional Catalog Translation Make Your Products Stand Out
Professional Catalog Translation Make Your Products Stand Out Economies and businesses from different parts of the globe are driven by the products and services. It is crucial that information about the services and products can reach the target audience. Target audience must understand these products and services and determine how this will benefit them. Understanding … Continue reading Professional Catalog Translation Make Your Products Stand Out
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