Category Archives: Data Management

Informatica launches retail-specific Intelligent Data Management Cloud

This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority. Chris Wood on March 25, 2022 This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud … Continue reading Informatica launches retail-specific Intelligent Data Management Cloud

Social Causes Through Data

Social Causes Through Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2022 Many artists, musicians and brands, among others, have pledged royalties or some sort of funding to social justice groups. In 2021, Jeff Tweedy, guitarist for the band Wilco, told CBS’ Anthony Mason: “We have a large segment of our population that worked … Continue reading Social Causes Through Data

How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase

How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase by Nelson Freitas , January 24, 2022 In the chase to optimize (and keep optimizing) sales, brands are missing out on the real benefit of data intelligence. Brands could use their customer relationships not only to make money, but also to help … Continue reading How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase

How to overcome data silos and fragmentation

Marketers need robust solutions and strategies to overcome data fragmentation. Corey Patterson on December 22, 2021 The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP, marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about … Continue reading How to overcome data silos and fragmentation