Category Archives: Data Management

Erasing The Dearly Departed: Where Does Their Online Data Go?

Erasing The Dearly Departed: Where Does Their Online Data Go? by Ray Schultz , Columnist, January 2, 2020 Publishing mavens may recall porno king Al Goldstein’s magazine called Death. The tagline was: “Bigger Than Life.” That line has turned out to be all too true online. Computer Weekly cites research forecasting there will be 4.9 … Continue reading Erasing The Dearly Departed: Where Does Their Online Data Go?

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

Data Integration: The Real Key to Success with Intent Insights

Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Out Of The Box: Balancing Data, Discovery And Privacy

Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy

Professional Catalog Translation Make Your Products Stand Out

Professional Catalog Translation Make Your Products Stand Out Economies and businesses from different parts of the globe are driven by the products and services. It is crucial that information about the services and products can reach the target audience. Target audience must understand these products and services and determine how this will benefit them. Understanding … Continue reading Professional Catalog Translation Make Your Products Stand Out