Category Archives: Data Management

Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

A watershed time for data management: Wednesday’s Daily Brief

Plus news from Innovid and Hootsuite. Chris Wood on July 28, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading A watershed time for data management: Wednesday’s Daily Brief

Data Limitations Force Industry To Create New Ad Optimization Methods

Data Limitations Force Industry To Create New Ad Optimization Methods by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2021 Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and can create serious implications for businesses … Continue reading Data Limitations Force Industry To Create New Ad Optimization Methods

Performance Data Making A Difference — What Types And Why

Performance Data Making A Difference — What Types And Why by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2021 Technology provided some of the best features for online advertising, such as the ability to shift budgets from one campaign or media to another in real-time as needed. But still, after all this work that has … Continue reading Performance Data Making A Difference — What Types And Why

Believing These 6 Myths About Data Recovery For Business Keeps You From Growing

Rahis Saifi March 1, 2021 One of the most important tools that businesses have at their disposal is gathering and learning from data to grow their businesses. Data is both a powerful and indispensable asset that every business must harness. However, amassing and storing data presents its own set of challenges. Your stored information exists … Continue reading Believing These 6 Myths About Data Recovery For Business Keeps You From Growing

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Paula Chiocchi January 18, 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about … Continue reading Top 5 Data Trends Powering Digital Marketing Growth in 2021

Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)

Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020  The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world