Category Archives: Data Management

An intervention on marketing’s dysfunctional relationship with data

If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step ‘relationship tune-up’ guide. Joshua Reynolds on June 28, 2017  As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, … Continue reading An intervention on marketing’s dysfunctional relationship with data

From Data To Intelligence And Intelligence To Wisdom

From Data To Intelligence And Intelligence To Wisdom by Prodeep Bose , Columnist, June 2, 2017 If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom. Did you know… People’s credit scores foretell how good they’ll be at taking medication … Continue reading From Data To Intelligence And Intelligence To Wisdom

One-Third Of Marketers Still Struggle With How To Use Data

One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data

Understanding How To Use Data Becomes Marketers’ Most Important Skill

by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017   Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill