Marketers Are Making Decisions Based On Stale Data: Study by Ray Schultz , April 7, 2022 Email teams should beware of stale data, judging by a new study from Heap: How To Miss Everything Your Customers Do (And How Not To). Nearly 30% of automatically captured events change their definition in the first six months. … Continue reading Marketers Are Making Decisions Based On Stale Data: Study
Category Archives: Data Management
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority. Chris Wood on March 25, 2022 This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud … Continue reading Informatica launches retail-specific Intelligent Data Management Cloud
Social Causes Through Data
Social Causes Through Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2022 Many artists, musicians and brands, among others, have pledged royalties or some sort of funding to social justice groups. In 2021, Jeff Tweedy, guitarist for the band Wilco, told CBS’ Anthony Mason: “We have a large segment of our population that worked … Continue reading Social Causes Through Data
5 Ways to Use Data Forecasting for SEO
Patti Myers January 20, 2022 As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by … Continue reading 5 Ways to Use Data Forecasting for SEO
How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase
How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase by Nelson Freitas , January 24, 2022 In the chase to optimize (and keep optimizing) sales, brands are missing out on the real benefit of data intelligence. Brands could use their customer relationships not only to make money, but also to help … Continue reading How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase
How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase
How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase by Nelson Freitas , January 24, 2022 In the chase to optimize (and keep optimizing) sales, brands are missing out on the real benefit of data intelligence. Brands could use their customer relationships not only to make money, but also to help … Continue reading How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase
2022 Will Be the Year of First-Party Data
Bob Hutchins January 5, 2022 First-party data is information a company collects directly from its customers and owns. In 2022, more and more companies and brands will move toward collecting, segmenting, and storing first-party data. Third-party data has traditionally been the first choice for marketers as it can be used as a proxy for first-party … Continue reading 2022 Will Be the Year of First-Party Data
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation. Corey Patterson on December 22, 2021 The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP, marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about … Continue reading How to overcome data silos and fragmentation
Using data to optimize campaign creative
One Door’s Ken Kuperstein offers tips on determining when creative is a hit or a miss. Chris Wood on December 21, 2021 When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. This was especially necessary … Continue reading Using data to optimize campaign creative
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right. William Terdoslavich on October 19, 2021 Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and … Continue reading Turning data into gold with the right data strategy
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