Category Archives: Data Management

Professional Catalog Translation Make Your Products Stand Out

Professional Catalog Translation Make Your Products Stand Out Economies and businesses from different parts of the globe are driven by the products and services. It is crucial that information about the services and products can reach the target audience. Target audience must understand these products and services and determine how this will benefit them. Understanding … Continue reading Professional Catalog Translation Make Your Products Stand Out

The Easiest Way To Find Contacts and Enrich Your Data

Matt Benati — March 19, 2019 — March 19, 2019 “It’s called ‘business-to-business’, not ‘business-to-lead,’” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing. It rings true for any B2B organization that practices Account Based Marketing — especially at the beginning of the journey when shifting from … Continue reading The Easiest Way To Find Contacts and Enrich Your Data

Data ownership is shifting so enterprises are stepping up their tech game

Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game

Using data responsibly doesn’t have to weaken marketing strategies

In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges. Gladys Kong on November 23, 2018   Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered … Continue reading Using data responsibly doesn’t have to weaken marketing strategies

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018   David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

Reporter’s Notebook: How Data Management Has Changed

Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed