Category Archives: Data Management

Reporter’s Notebook: How Data Management Has Changed

Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed →

The story of data, Part 5: Where are we going?

Data Management

With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going? →

The story of data, Part 4: Will it ever be truly secure?

Data Management

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure? →

The Trap of Inconsistent Data for Business Leaders

Data Management

The Trap of Inconsistent Data for Business Leaders Importance of Data to Business Leaders Business leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. … Continue reading The Trap of Inconsistent Data for Business Leaders →

The story of data, Part 3: Who owns it?

Data Management

Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared Robin Kurzer on May 23, 2018 In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, … Continue reading The story of data, Part 3: Who owns it? →

The story of data, Part 2: Where are we now?

Data Management

Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization Robin Kurzer on May 15, 2018 Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in … Continue reading The story of data, Part 2: Where are we now? →

The story of data: How did we get here?

Data Management

Consumer data has been collected since the beginning of commerce. What happened to make it so valuable? Robin Kurzer on May 8, 2018 We field stories every day about data. From new data platforms to deeper levels of insight fueled by artificial intelligence to the inevitable privacy breaches, data is in the forefront of martech … Continue reading The story of data: How did we get here? →

Search Data Identifies When A Company Might Relocate

Data Management

Search Data Identifies When A Company Might Relocate by Laurie Sullivan @lauriesullivan, April 30, 2018 Developers at the Economic Development Authority in Western Nevada (EDAWN), a nonprofit regional economic investment authority chartered with attracting companies to Reno, Nevada, have developed a platform that can identify when companies have an interest in relocating. EDAWN’s platform, built … Continue reading Search Data Identifies When A Company Might Relocate →

Both Ends Of The Data+AI Spectrum

Data Management

Both Ends Of The Data+AI Spectrum by Mike Azzara , Op-Ed Contributor, April 19, 2018 In late March, when the so-called “scandal” broke about how Cambridge Analytica used Facebook data, there was a story in The Wall Street Journal about how crappy most companies’ data is for actually understanding their customers. To me, these two … Continue reading Both Ends Of The Data+AI Spectrum →

What Happens When Consumers Stop Giving Up Data Willingly?

Data Management

What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly? →