Navigating signal loss without losing momentum is a hurdle for every marketing leader. At the MarTech Conference we talked about building control with the data you already own. By MarTechBot Published on September 4, 2026 For years, digital marketing teams built their playbooks on an abundance of granular signals. Clicks, third-party cookies, device … Continue reading Marketing without signals: How to perform when the data disappears
Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise. By Kevin Haag Published on July 22, 2026 Enterprises love the activation dream. Real-time personalization, omnichannel orchestration, journeys that actually feel one-to-one. They buy all the technology, thinking it will make the … Continue reading The missing layer behind customer data ROI
Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. By Mike Pastore Published on March 31, 2026 Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in … Continue reading Hightouch streamlines the ad ecosystem with data partnerships
Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. By Chris Robson Published on March 26, 2026 It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s … Continue reading Data built modern marketing, but AI is rewriting the rules
Marketing The Seahawks: Data Behind Fandom Deals by Laurie Sullivan , Staff Writer, February 2, 2026 The estate of Paul Allen, owner of the Seattle Seahawks and Microsoft cofounder, refuted allegations by ESPN that the team would go up for sale the day after Super Bowl LX, where they will face off against the New England Patriots. … Continue reading Marketing The Seahawks: Data Behind Fandom Deals
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control. Gareth Chilton on November 7, 2025 As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a … Continue reading When shadow DAMs become the real system of record
M&A in the data ecosystem has some concerned about the future of open-source tools. Mike Pastore on October 14, 2025 xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The … Continue reading Data infrastructure consolidation continues as Fivetran, dbt Labs merge
For marketers overwhelmed by disjointed data… we get it. Discover how to activate what you already have. Mike Pastore on September 11, 2025 Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are … Continue reading Turn your scattered data into actionable insights
Data Lockdown Effects And Should You Believe AI Reasoning Models by Laurie Sullivan , Staff Writer, August 5, 2025 WalletHub has removed 40,000 pages of financial content from the reach of Google and other AI search engines, locking it behind a paywall just for the company’s users. Advancements in AI search and large language models … Continue reading Data Lockdown Effects And Should You Believe AI Reasoning Models
Data clean rooms are a great solution to privacy and data sharing issues — if you find the right one. Constantine von Hoffman on July 8, 2025 The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze … Continue reading Data clean rooms: What you need to know
