For marketers overwhelmed by disjointed data… we get it. Discover how to activate what you already have. Mike Pastore on September 11, 2025 Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are … Continue reading Turn your scattered data into actionable insights
Data Lockdown Effects And Should You Believe AI Reasoning Models by Laurie Sullivan , Staff Writer, August 5, 2025 WalletHub has removed 40,000 pages of financial content from the reach of Google and other AI search engines, locking it behind a paywall just for the company’s users. Advancements in AI search and large language models … Continue reading Data Lockdown Effects And Should You Believe AI Reasoning Models
Data clean rooms are a great solution to privacy and data sharing issues — if you find the right one. Constantine von Hoffman on July 8, 2025 The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze … Continue reading Data clean rooms: What you need to know
Consumers’ Willingness To Share Data Declines by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2025 Holding on to consumers once they land on a retail or a brand site has become more difficult — and the challenge of earning their trust once they are there has become even greater since the rise of generative artificial … Continue reading Willingness To Share Data Declines
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024 Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?
Here’s how enterprises are using data clean rooms to improve the return on their customer data investments. Apoorv Durga on July 12, 2023 With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with … Continue reading Data clean rooms: A beginner’s guide
