Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Category Archives: Data Management
Data Integration: The Real Key to Success with Intent Insights
Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Out Of The Box: Balancing Data, Discovery And Privacy
Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy
Is Second-Party Data Even A Thing?
Is Second-Party Data Even A Thing? by Sean Hargrave , Staff Writer, August 30, 2019 It’s not just me, is it? I know I’m a dinosaur and so don’t always “get it,” but I also know that when I don’t quite get something, there is a case to be answered. Exhibit number one would be … Continue reading Is Second-Party Data Even A Thing?
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing
Professional Catalog Translation Make Your Products Stand Out
Professional Catalog Translation Make Your Products Stand Out Economies and businesses from different parts of the globe are driven by the products and services. It is crucial that information about the services and products can reach the target audience. Target audience must understand these products and services and determine how this will benefit them. Understanding … Continue reading Professional Catalog Translation Make Your Products Stand Out
The Easiest Way To Find Contacts and Enrich Your Data
Matt Benati — March 19, 2019 — March 19, 2019 “It’s called ‘business-to-business’, not ‘business-to-lead,’” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing. It rings true for any B2B organization that practices Account Based Marketing — especially at the beginning of the journey when shifting from … Continue reading The Easiest Way To Find Contacts and Enrich Your Data
Confirm the integrity of your data
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. Rex Briggs on March 5, 2019 Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, … Continue reading Confirm the integrity of your data
The in-housing trend is all about data
In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. Clint Tasset on February 6, 2019 As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled … Continue reading The in-housing trend is all about data
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