In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. Clint Tasset on February 6, 2019 As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled … Continue reading The in-housing trend is all about data
Category Archives: Data Management
Data ownership is shifting so enterprises are stepping up their tech game
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game
How to vaccinate your data from potential exposure
Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry. Adam Corey on December 11, 2018 Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance, too. Yet, more than 50 percent of companies … Continue reading How to vaccinate your data from potential exposure
Using data responsibly doesn’t have to weaken marketing strategies
In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges. Gladys Kong on November 23, 2018 Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered … Continue reading Using data responsibly doesn’t have to weaken marketing strategies
3 Ways to Apply Data Science to Your Social Media
George Karapalidis — November 2, 2018 — November 2, 2018 Every day Instagram users publish almost 50,000 photos. Twitter users tweet 473,400 updates and 4.3 million users head to YouTube to watch a video. Some of those numbers and actions will matter for your brand. Others will have no impact at all. Identifying important social … Continue reading 3 Ways to Apply Data Science to Your Social Media
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Reporter’s Notebook: How Data Management Has Changed
Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going?
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure?
The Trap of Inconsistent Data for Business Leaders
The Trap of Inconsistent Data for Business Leaders Importance of Data to Business LeadersBusiness leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. Business … Continue reading The Trap of Inconsistent Data for Business Leaders
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