Category Archives: Data Management

Reporter’s Notebook: How Data Management Has Changed

Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed

The Trap of Inconsistent Data for Business Leaders

The Trap of Inconsistent Data for Business Leaders Importance of Data to Business Leaders Business leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. … Continue reading The Trap of Inconsistent Data for Business Leaders

Search Data Identifies When A Company Might Relocate

Search Data Identifies When A Company Might Relocate by Laurie Sullivan  @lauriesullivan, April 30, 2018 Developers at the Economic Development Authority in Western Nevada (EDAWN), a nonprofit regional economic investment authority chartered with attracting companies to Reno, Nevada, have developed a platform that can identify when companies have an interest in relocating. EDAWN’s platform, built … Continue reading Search Data Identifies When A Company Might Relocate

What Happens When Consumers Stop Giving Up Data Willingly?

What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?