Category Archives: Advertisement Campaigns

21 Unforgettable Advertising Slogans (With Takeaway Tips!)

Céillie Clark-Keane September 25, 2021 First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this … Continue reading 21 Unforgettable Advertising Slogans (With Takeaway Tips!)

How to Use Zero-Party Data to Personalize Your Campaigns

Karan Saggi August 9, 2021 First-party data has long been an established tool for gathering information that will inform your personalization strategy. But there’s another audience type—one that few marketers talk about—which you can add to your data mix to enhance your personalization: zero-party data. This lesser-known type of data can provide additional insights that … Continue reading How to Use Zero-Party Data to Personalize Your Campaigns

How to Create a Programmatic Ad Campaign For Beginners

Nick Brown June 29, 2021 Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely available bot software download or AI-driven software. We’ve seen automation used from the start of the customer journey, by automating onboarding with the help of a client onboarding process template, … Continue reading How to Create a Programmatic Ad Campaign For Beginners