Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)
Céillie Clark-Keane September 25, 2021 First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this … Continue reading 21 Unforgettable Advertising Slogans (With Takeaway Tips!)
Karan Saggi August 9, 2021 First-party data has long been an established tool for gathering information that will inform your personalization strategy. But there’s another audience type—one that few marketers talk about—which you can add to your data mix to enhance your personalization: zero-party data. This lesser-known type of data can provide additional insights that … Continue reading How to Use Zero-Party Data to Personalize Your Campaigns
Susan Gilbert July 1, 2021 Today I have some resources to help you create a social media contest that will grow your audience and sales. One of the best ways to attract more leads is through valuable contests. In order to get the word out you need the best resources available to help manage and … Continue reading Win Over Your Audience with a Giveaway Campaign
Nick Brown June 29, 2021 Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely available bot software download or AI-driven software. We’ve seen automation used from the start of the customer journey, by automating onboarding with the help of a client onboarding process template, … Continue reading How to Create a Programmatic Ad Campaign For Beginners
Nick Leffler May 5, 2021 One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least a basic … Continue reading Ad Campaign Duration: How Long Does Advertising Take to Work?