Category Archives: TikTok

TikTok experiment asks you to share BeReal-style daily posts with friends

Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe   Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends

Beanie Feldstein, Broadway, and TikTok: a musical drama built for the creator economy

  By Moises Mendez II July 15, 2022 Broadway is having a particularly tumultuous week. Between the news of casting changes at Funny Girl, starring Beanie Feldstein of Booksmart fame, and the closing-date announcement of  musical newcomer Paradise Square, after actors were allegedly not paid and two lawsuits were filed against the show’s producers, theater … Continue reading Beanie Feldstein, Broadway, and TikTok: a musical drama built for the creator economy

NYC’s sanitation department is using TikTok to make you cry about street litter

  By Jeff Beer July 08, 2022   It starts in stark black and white. Sarah McLachlan’s woeful ballad “Angel” plays in the background, as men and women look soulfully at the camera and utter one word, “Please.” Is this a reboot of the hit 2007 PSA from the American Society for the Prevention of … Continue reading NYC’s sanitation department is using TikTok to make you cry about street litter

Gentleminions TikTok trend: how Gen Z helped ‘Minions’ soar over July 4th weekend

  By Michael Grothaus   July 05, 2022 If you’ve been on TikTok the last few days, you’ve probably seen your feed inundated with young adults in suits walking into movie theaters along with the hashtag “Gentleminions.” There was a time, of course, when adults did dress up in a suit to attend the movies—but … Continue reading Gentleminions TikTok trend: how Gen Z helped ‘Minions’ soar over July 4th weekend

Easy Creative Tips to Make Your TikTok Ads Work Harder

Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder