Category Archives: TikTok

TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act

EU: TikTok Ordered To Add Search, Ad Filters by Laurie Sullivan , Staff Writer, December 24, 2025 TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to provide advertising repositories that ensure full transparency around ads on its … Continue reading TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act

Performance-Based TikTok Ad Campaigns Get Lost In Blackout

Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout

How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations

Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2024 How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline “Maybe It’s Maybelline” to use globally in 2024 when strangers have so much influence over feelings and opinions … Continue reading How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations

TikTok is trying to clean up its ‘For You’ recommendations

TikTok is trying to clean up its ‘For You’ recommendations The app will penalize creators who repeatedly post potentially “problematic” content. karissa bell   Thu, Apr 18, 2024 TikTok TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates … Continue reading TikTok is trying to clean up its ‘For You’ recommendations

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

TikTok experiment asks you to share BeReal-style daily posts with friends

Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe   Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends

Beanie Feldstein, Broadway, and TikTok: a musical drama built for the creator economy

  By Moises Mendez II July 15, 2022 Broadway is having a particularly tumultuous week. Between the news of casting changes at Funny Girl, starring Beanie Feldstein of Booksmart fame, and the closing-date announcement of  musical newcomer Paradise Square, after actors were allegedly not paid and two lawsuits were filed against the show’s producers, theater … Continue reading Beanie Feldstein, Broadway, and TikTok: a musical drama built for the creator economy