Category Archives: TikTok

Time spent on content is what matters to TikTok: Friday’s Daily Brief

Plus another reminder to take our 3 minute Event Participation survey. Chris Wood on July 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Time spent on content is what matters to TikTok: Friday’s Daily Brief

TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4

TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4 by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2021 My daughter works for a nonprofit. She and her team this week created a three-minute long TikTok video as a team-building exercise. In fact, her entire organization at the location in which she works … Continue reading TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4

The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing

Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing

How to Use TikTok Ads: The Ultimate Guide for Small Businesses

Chris Stanislawek April 19, 2021 TikTok’s 800 million user platform has become a cornucopia of advertisement opportunities with its video-only content and your small business now has a leg up with TikTok’s new self-serve marketing platform. Whether you’re trying to drive traffic to your website, increase sales or launch a new product, a well-targeted and … Continue reading How to Use TikTok Ads: The Ultimate Guide for Small Businesses