Category Archives: Conversion Rate Optimization

Why Conversion Rate Optimisation Is the Most Important Element of PPC

Paul Morris October 14, 2021 Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise your conversion rate. It’s the most important element of your PPC campaigns because, done correctly, it will help turn traffic into all important sales or leads. Whilst not technically an element … Continue reading Why Conversion Rate Optimisation Is the Most Important Element of PPC

Poor Conversion Rates? It Could Be Time for a Website Content Review

Susan Tucker October 7, 2021 The content on your website is what builds relationships with your audience and leads them to take the action you want them to take. If your website isn’t working to achieve this goal, there’s a good chance the problem is your content. Sometimes, you need to conduct a review and … Continue reading Poor Conversion Rates? It Could Be Time for a Website Content Review

The Simple & Inexpensive Way to Improve Your Website’s Conversion Rate

Derek Cosgrove October 2, 2021 One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. … Continue reading The Simple & Inexpensive Way to Improve Your Website’s Conversion Rate

How to Decide Whether to Track Conversion Rates

Marcus Kamp December 2, 2020 At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence (BI) to track our clients’ success. We offer our clients extensive analytics reporting for social media marketing (SMM) campaigns and other digital marketing services, like tracking clicks, likes, follows and more, in hopes … Continue reading How to Decide Whether to Track Conversion Rates

Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

Erika Giles August 18, 2020 An important aspect of sales and marketing in today’s market involves driving traffic toward company websites. Your site needs to convert some of that awesome traffic into leads for sales representatives to close deals. A great way to make sure your site is converting prospects into leads is by developing … Continue reading Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

Conversion Rate Optimization and User Experience – What’s the Difference?

Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?

How to Double Your Conversions with the Same Amount of Traffic

Justin Herring — June 7, 2020 In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s … Continue reading How to Double Your Conversions with the Same Amount of Traffic

8 Conversion Rate Optimization Tactics to Boost Your eCommerce Sales in 2020 [Guide]

Himanshu Rauthan — May 6, 2020 The fundamental purpose of running any business is to rake in maximum sales and profits. Business owners implement different kinds of strategies to boost their revenue and earnings. When it comes to online businesses, the plan is pretty much the same with extra competition and short user attention spans. … Continue reading 8 Conversion Rate Optimization Tactics to Boost Your eCommerce Sales in 2020 [Guide]

3 Questions to Ask to Increase Conversion Rates

Brian Johnson — March 6, 2020 Do you know where customers are falling off on their way to making a purchase? Personalization and location-based messaging are quickly becoming must-have components of a strong retail marketing strategy. How can retailers leverage digital strategies to drive more in-store and website visits and increase conversion rates? The secret … Continue reading 3 Questions to Ask to Increase Conversion Rates