Category Archives: Conversion Rate Optimization

Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Is There Something Wrong with Your WordPress Site’s Conversion Rate?

Christopher Jan Benitez — September 23, 2017 Follow @christopherjanb — September 23, 2017 Have you finally finished creating your site after so many cups of coffee? Or maybe you did it in just one sitting? Weeks after you launch, you’ll see that there are hundreds of visitors coming your way according to your analytics provider. … Continue reading Is There Something Wrong with Your WordPress Site’s Conversion Rate?

29 Handy Tips for Amazing Conversion Rate Optimization (CRO)

Greetje den Holder — September 8, 2017 Follow @GdenHolder — September 8, 2017 Most entrepreneurs and marketers are continuously striving to increase sales. However, there are so many factors to take into account that can make sales drop or grow. Conversion rate optimization (CRO) focuses on most, if not all, of these factors, making it … Continue reading 29 Handy Tips for Amazing Conversion Rate Optimization (CRO)

Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion

Daniel Burstein — March 7, 2017 — March 7, 2017 Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can … Continue reading Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion

5 Ways to Improve the CRO of Free Trial Landing Pages

Kevin Lynch — February 27, 2017 — February 27, 2017 When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you … Continue reading 5 Ways to Improve the CRO of Free Trial Landing Pages

A 9-step guide to increase your landing page conversion rate

How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out 9 steps that will help you optimize landing pages and, in turn, generate leads. Khalid Saleh on February 20, 2017   Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from … Continue reading A 9-step guide to increase your landing page conversion rate

Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization

Michael Bellina — December 20, 2016 Follow @MigmanMedia— December 20, 2016 Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can’t figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of … Continue reading Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization