YouTube: What Gets Consumers To Purchase? by Laurie Sullivan , Staff Writer, October 24, 2025 YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they have purchased a product discovered on YouTube, … Continue reading YouTube: What Gets Consumers To Purchase?
YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting
YouTube isn’t just for B2C. Here’s how B2B brands can use video ads to build trust and move buyers through complex sales cycles. Pauline Jakober on May 1, 2025 YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals … Continue reading Your top B2B YouTube ads questions – answered
November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
Just For You, YouTube Says by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2023 Two three-letter words will change the way brands message consumers in advertisements and marketing in search, email and other media within the next few years, as Google and others phase out browser-based cookies that target consumers and real one-to-one targeting takes hold. … Continue reading Just For You, YouTube Says
YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
Chintan Zalani January 2, 2021 The latest YouTube stats show that the video platform saw 95% more new channels trying to build an audience in 2020 (compared with last year). When people were stuck at home, they were compelled to spend more time on screens. And YouTube was their source for learning new skills, getting … Continue reading How to Make Money On YouTube: 15 Effective Ways [Infographic]
YouTube Is Bigger Among Teens Than Netflix by Wayne Friedman , Staff Writer, October 11, 2019 Netflix may have some competition not usually talked about in the same breathe as Walt Disney, WarnerMedia, NBCUniversal and Apple when it comes to new premium streaming video services. Think YouTube. The Google video platform is a major attraction … Continue reading YouTube Is Bigger Among Teens Than Netflix
Robert Woo — October 21, 2018 — October 21, 2018 Any affiliate rep that helps bring in sales is a great partner to have, but Influencers can definitely make a big difference in both conversions and brand exposure. We’ve written about Influencer Marketing a bunch previously, including our guides to Instagram and Facebook, but we … Continue reading How to Work With Influencers On Youtube
