Angela Hausman, PhD June 8, 2021 Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead generation spells success and poor lead generation results in failure. Today, I share 3 creative ideas for lead generation to make your business rock. Lead generation is defined by … Continue reading Creative Ideas for Lead Generation: 3 Tips to Jack Performance
Plus, exploring the new normal of how marketers manage their work Kim Davis on May 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Creative optimization, Google My Business: Monday’s daily brief
BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2021 Evaluating creative performance is key to successful advertising campaigns. At least that’s what BrandTotal suggests, based on results of a survey conducted in April in which more than 500 CMOs of consumer-facing brands across the United States participated. … Continue reading BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact
Justin Wong April 1, 2021 Have you incorporated video content into your social media? Over the past year, we’ve seen the social media landscape continue to evolve with new apps and platforms such as TikTok and Instagram Reels taking over – and it’s not just the funny videos and memes that are at the forefront … Continue reading 4 Creative Ways to Incorporate Video and Animation in Your Social Media
Kristen McCormick February 16, 2021 Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? … Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. Chris Wood on February 2, 2021 For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then … Continue reading Please don’t fill new channels with bad creative
Kristen McCormick January 10, 2021 Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of … Continue reading Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You
Thomas Griffin December 17, 2020 Your brand image rests on how customers perceive your business. It’s not possible to have complete control over how your business looks to your audience. So, the aspects that you can control need to be leveraged to their fullest potential. Your logo design, brand colors, typography, and other elements like … Continue reading 4 Creative Tools to Boost Your Social Media Branding Efforts
Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021
Tiffany Fowell October 24, 2020 For consumers and brands alike, the approaching holiday season is uncharted territory—much like the rest of 2020. Despite pandemic-related safety concerns, consumers say they plan to spend the same amount as last year on holiday shopping. However, how they plan to shop is different than in past years. Around 75% … Continue reading 13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
