Category Archives: Talent Management

3 ways to retain marketing talent — and why it’s important to do so

A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent. Ruben Ugarte on December 22, 2023 The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as … Continue reading 3 ways to retain marketing talent — and why it’s important to do so

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Broaden your marketing ops talent perspective

Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates’ skill sets. Steve Petersen on June 3, 2022 Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “The State of Marketing Operations: 2022” report.  It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara … Continue reading Broaden your marketing ops talent perspective

How to get the best out of creative talent in a data-driven world

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world

How to Leverage Talent Intelligence to Improve Workforce Planning

Lovepreet Dhaliwal August 18, 2021 Since the pandemic altered our lives, the workforce has been going through various changes, causing subtle and more intense disruptions. The most profound alterations are working from home, virtual hiring, and global unemployment. A 2020 Gartner survey found that 48 percent of employees will work remotely even in the post-pandemic … Continue reading How to Leverage Talent Intelligence to Improve Workforce Planning

How to Retain Talent If Your Business Can’t Go Remote

Daria Leshchenko July 30, 2021 As vaccination rates grow, more and more businesses are lifting COVID-19 restrictions and are coming back to the office. However, recent studies have revealed striking statics: Only 10 percent of employees want to come back full time 39 percent would consider quitting if their employer isn’t flexible about remote work … Continue reading How to Retain Talent If Your Business Can’t Go Remote