Tag Archives: Creative

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Augmented And Virtual Reality

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan  @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute →

YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP

YouTube

YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP →

Google Ads Creative Studio Launches With Custom Video And Display Ads

Google Advertisement

Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan  @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads →

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

Digital Transformation

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities →

How video creative platform Phyron uses AI to sell cars

Artificial Intelligence

New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars →

How to get the best out of creative talent in a data-driven world

Talent Management

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world →

How building a culture of creative collaboration can supercharge your teams

Team Management

By Chris Deaver and Ian Clawson   March 28, 2022 Where do we go next in a Great Resignation world? The data’s telling us people aren’t just leaving for more money. They’re leaving toxic cultures.     As the dust builds on ping-pong tables, and the free food sits uneaten, leaders are left to wonder: “What levers … Continue reading How building a culture of creative collaboration can supercharge your teams →

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Advertisement Campaigns

Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them) →

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