Tag Archives: bias

Lies and bias on the rise in marketing and public relations

Marketing Challenges

Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations →

Reducing Bias in Your Hiring Process to Increase Workplace Diversity

Workplace Diversity

Samar Birwadker — May 9, 2019 Follow @samarbee — May 9, 2019 Reducing bias in your hiring process to increase workplace diversity isn’t something that will quickly be solved overnight. It first requires an understanding of what bias means and how your hiring process contributes to humans’ natural biases. Let’s begin by defining bias, then … Continue reading Reducing Bias in Your Hiring Process to Increase Workplace Diversity →

Is There a Hidden Bias in Social Media That is Harming Your Business?

Social Media Audit

Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business? →

Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity

Effective Hiring

Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity →

Understanding Cognitive Bias To Interpret Data, Understand Trends

Data Driven Techniques

Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends →

Recruitment Marketing and How to Avoid the Unconscious Bias

Effective Hiring

by Jonathan Bright June 20, 2016 Follow @SoutherlyCommsJune 20, 2016 At our recent panel debate, 21st Century Recruitment, we talked to panellist Angela Hood, CEO of ThisWay Global. ThisWay Global develops technology solutions that match perfect candidates with their perfect roles, and avoid unconscious bias, a major factor in the recruitment of a diverse workforce. … Continue reading Recruitment Marketing and How to Avoid the Unconscious Bias →

3 ways to use the “familiarity bias” for maximum B2B engagement

B2B Engagement

How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips. Matthew Barby on March 30, 2016   B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & … Continue reading 3 ways to use the “familiarity bias” for maximum B2B engagement →

Eliminating Hiring Bias: How Blind Reviews Open Our Eyes to the Best Talent

Effective Hiring

by Sunil Bagai March 24, 2016 Follow @ZenithtalentMarch 24, 2016 As I wrote last week, tech companies are making huge strides toward overcoming the homogenous structures of their talent forces. Slack’s report on diversity demonstrates not only a strong commitment to inclusion, it shows how a culture that celebrates differences can flourish. Unfortunately, many organizations … Continue reading Eliminating Hiring Bias: How Blind Reviews Open Our Eyes to the Best Talent →

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