John Allen October 28, 2020 We’ve heard a lot in recent years about the importance of social media, and few would disagree that it’s radically changed the face of business. Whether you’re using social networking as a group chat for business or as a kind of online chat facility to help keep in touch with … Continue reading How to Perform a Successful Social Media Audit
Brett McIntyre — July 25, 2018 Follow @216Marketing — July 25, 2018 A modern applicant most likely about their personal, social and even professional lives stashed away on one or more social media platforms. This is just the reality of modern life. People – often unthinkingly – post the minutest details of their lives on … Continue reading The Dangers Of Doing Your Own Social Media Background Checks
Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?
Janet Church — September 7, 2017 Follow @JanetChurch — September 7, 2017 geralt / Pixabay If you’re looking to conduct a social media audit, know that you are ahead of many businesses when it comes to social media governance. As you probably already know, protecting your business from brand damage and PR crises can be … Continue reading How to Do a Social Media Audit
Julie Chomiak — March 8, 2017 — March 8, 2017 Spring is a time of renewal, which applies to everything from your junk drawer to your small business social media. Use this cleaning season to spruce up your digital marketing efforts, and conduct a social media audit. In no time, your business will have assessed … Continue reading Spring Clean Your Small Business Marketing with a Social Media Audit
by Sahail Ashraf July 5, 2016 Follow @TalcontentJuly 5, 2016 So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting … Continue reading How To Do A Quick Social Media Audit For Your Brand