Search Beyond Google: The Future Of Brand Discovery by Allie Webb , December 5, 2022 Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of … Continue reading Search Beyond Google: The Future Of Brand Discovery
Category Archives: Search Strategies
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more. Ryan Phelan on May 12, 2022 I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of … Continue reading Using search and email to recognize customer intent
How to Use Silo Structure to Catapult Your Search Rankings
Ali Faagba September 29, 2021 Discussions about SEO have become so advanced that some important parts of SEO are being neglected. Silo structure is a case in point. The grandmaster of SEO, Bruce Clay, said it better when he said: “To rank for keywords in Google and Bing, a site must provide information in a … Continue reading How to Use Silo Structure to Catapult Your Search Rankings
Search Intent SEO Will Change the Game
Dale Keipert August 13, 2021 Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is … Continue reading Search Intent SEO Will Change the Game
What Is Search Intent and How Can You Optimize Your Blog For It?
Chris Christoff July 30, 2021 As marketers, your goal is to attract more leads and turn them into paying customers. But for that to happen, you have to improve your brand recognition by making your business visible to people who are actually interested in your products and services. That way, you can attract a more … Continue reading What Is Search Intent and How Can You Optimize Your Blog For It?
How to Scale Your Search Marketing Campaigns
Chris Pitt June 2, 2021 In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation. According to Dentsu’s Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world … Continue reading How to Scale Your Search Marketing Campaigns
Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!
Ruhi Van Andel | May 31st, 2021 For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million … Continue reading Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!
The 3 Unexpected Benefits of Search Strategy
Dave Sutton March 3, 2021 Let’s be honest, you’ve probably heard a thousand times just how important search engine optimization (SEO) is for your business. If you want to gain higher page rankings on search engines like Google and drive more targeted traffic to your site, a winning search strategy is a must. Well, it … Continue reading The 3 Unexpected Benefits of Search Strategy
Boolean Search Operators for Marketers
Aleh Barysevich November 12, 2020 Social listening seems straightforward. Set up a social listening tool, enter your brand name using the “wizard”, and wait for the magic of search to happen. Sometimes, it definitely works like that. But often, problems arise. Either your brand name is a common word (e.g., Apple, Orange, Forever 21), or … Continue reading Boolean Search Operators for Marketers
Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed. “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
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