Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
Performance Engine Ties Experian To FullThrottle.AI by Laurie Sullivan , Staff Writer, March 4, 2026 Experian Automotive has partnered with FullThrottle Technologies to combine auto buyer audience data in a self-service platform called fullthrottle.ai, designed for dealers and marketers. “This joint effort demonstrates how Experian Automotive data can help marketers find the right consumer,” said … Continue reading This Performance Engine Ties Experian To FullThrottle
You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves?
An AI Performance-Based Search Company That Is Different by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2024 Intango launched a search division this week run by industry veteran Ido Amit. Amit, appointed head of search, brings nearly 15 years of experience from companies such as SimilarWeb, where he served as director of research and development. Previously, he … Continue reading An AI Performance-Based Search Company That Is Different
Meta Magic: How Title Tags & Descriptions Help Drive Search Success Ruud Hein | March 7th, 2024 Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. The <title> tag is a heavyweight contender in SEO for a couple of reasons: search engines … Continue reading Meta Magic: How Title Tags & Descriptions Help Drive Search Success
Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention
Search Beyond Google: The Future Of Brand Discovery by Allie Webb , December 5, 2022 Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of … Continue reading Search Beyond Google: The Future Of Brand Discovery
Browsing is no longer a strong indicator of intent. Search tells you more. Ryan Phelan on May 12, 2022 I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of … Continue reading Using search and email to recognize customer intent
Ali Faagba September 29, 2021 Discussions about SEO have become so advanced that some important parts of SEO are being neglected. Silo structure is a case in point. The grandmaster of SEO, Bruce Clay, said it better when he said: “To rank for keywords in Google and Bing, a site must provide information in a … Continue reading How to Use Silo Structure to Catapult Your Search Rankings
Dale Keipert August 13, 2021 Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is … Continue reading Search Intent SEO Will Change the Game
