Category Archives: Search Strategies

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed.  “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias

Language Influences Search Behavior Among Hispanic, Asian Consumers

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan  @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers

7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond

Samantha Warren — May 26, 2020 Everyone in the world is excited to see the effects of coronavirus on SEO activities and search traffics. It is expected that the situations will favor the SEOs and will provide great results that will transition in great growth. The best thing about all this is that everything is … Continue reading 7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond

Make it easy for search engines to rank your website in 2020

Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Fili Wiese on January 3, 2020 Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: … Continue reading Make it easy for search engines to rank your website in 2020

Video Transcription Opens New Doors For Search Marketers

Video Transcription Opens New Doors For Search Marketers by Laurie Sullivan  @lauriesullivan, June 13, 2019 Trint, the brainchild of Emmy-winning reporter and former foreign correspondent Jeff Kofman, launched a video player on Thursday that allows engines such as Google and Bing to index the audio to text content in search results. “You have a huge … Continue reading Video Transcription Opens New Doors For Search Marketers

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis  @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court

Healthcare Needs To Rethink How To Chase Online Searches

Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan  @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches

Search Analytics Tool Moves Into Financial, Investor Markets

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets

5 Tips for Driving More Offline Conversions with Search Marketing

Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing