Category Archives: Search Strategies

How to Influence Search Results to Reflect Your Brand

Personal Branding Blog — April 29, 2018 — April 29, 2018 How can I influence Google search results for my name to be sure they appropriately reflect my business brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, … Continue reading How to Influence Search Results to Reflect Your Brand

You Can’t Ignore the Power That Search Holds for Your Business

Chris Abraham — April 10, 2018 Follow @chrisabraham — April 10, 2018 If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to … Continue reading You Can’t Ignore the Power That Search Holds for Your Business

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018   Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Navigating The Local Search Ecosystem To Yield Results

By Bernadette Coleman October 11th, 2017   The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results

Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior

Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior

The psychology of search: Unleashing the power of connection

There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017   Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection