Julie Winkle Giulioni — March 6, 2019 Follow @julie_wg — March 6, 2019 While passing through airport security during a recent business trip, I looked up to see a poster featuring TSA’s request that if travelers see something, they should say something. It struck me that this is excellent advice for air safety—but also for … Continue reading See Something – Say Something
Paul Oestreicher — March 5, 2019 Follow @pauloestreicher — March 5, 2019 rawpixel / Pixabay If I read one more article about how to boost morale in the workplace simply by saying nice things to co-workers and subordinates, I might say something decidedly not nice. The message and the tone – what you say and … Continue reading Morale is More Than Fun
Taylor Gordon — November 10, 2018 — November 10, 2018 Free-Photos / Pixabay You’ve probably heard the advice over and over again that you need to become an authority and build your own personal brand to stand out. How is all of this done? It’s not as simple as using the same colors consistently on … Continue reading 4 Steps to Becoming an Authority in Your Niche
Ingrid Catlin — July 24, 2018 Follow @blueingy— July 24, 2018 Most manufacturers know that channel incentive programs are an effective way to engage and connect with their sales representatives, distributors, dealers and more, in a way that ultimately benefits their bottom line. But managing these incentive programs is a whole different ball game. Managing … Continue reading Are You A Channel Incentive Program DIYer?
Deb Dey — July 9, 2018 Follow @debdulaldey— July 9, 2018 In every creative professional’s career, there comes a point when they need some form of self-promotional material. This could be a personal logo, a business card or a Web site. Almost every designer, illustrator and copywriter I’ve spoken with describes “self-design” as a struggle, … Continue reading How to Promote Yourself Without Being Too Cheesy
Mike Macioci — October 23, 2017 Follow @mikemacioci — October 23, 2017 stevepb / Pixabay What is an annuity? Look at it as an insurance contract designed to provide retirement income. The actual definition of the term “annuity” is a stream of payments that is guaranteed (by the issuing company) for a period of time. … Continue reading Frequent Annuity Questions
Erika Dickstein — October 23, 2017 Follow @springinsight — October 23, 2017 As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something … Continue reading Are You Stuck In the Past? The Costs of Sunk Costs.
Jonathan Bright — October 2, 2017 Follow @SoutherlyComms — October 2, 2017 gr8effect / Pixabay There’s a strange phrase that raises its head again and again in content marketing circles, and it’s one you’ve probably heard numerous times: “I’m not precious about my ideas.” As someone who regards himself as a creative thinker, there’s something … Continue reading It Pays to Be Precious
Mandy Edwards — August 30, 2017 Follow @memktgservices — August 30, 2017 Last week I came across an article from Farnam Street that asked the reader if they were an amateur or a professional. Well, we are all professionals, right? In the wise words of College GameDay legend Lee Corso – not so fast my … Continue reading Amateur v. Professional – Which One are You?
Julie Chomiak — June 29, 2017 — June 29, 2017 Unsplash / Pixabay With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence. But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local … Continue reading 10 Things That Make Your Online Presence Look Less Professional