Category Archives: Business Transformation

No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0

No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0 Vivek Goel / 22 Apr 2022   As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge … Continue reading No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0

How are digital agencies helping marketers transform in 2022?

Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?

Transforming your organization to activate customer data

Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve. Chris Wood on December 3, 2021 “Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this … Continue reading Transforming your organization to activate customer data

Transformation is the Only Way to Really Change the Game

Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game

Why It Is Important That Businesses Develop an Infinite Mindset

Steven Imke April 6, 2021 Most businesses are obsessed with competition. The problem with that way of thinking is that competitors come and go. Aiming to be better than the competition means that the business direction is largely driven by what its competitors are doing. Instead, today’s businesses would be better served by focusing on … Continue reading Why It Is Important That Businesses Develop an Infinite Mindset

Is your transformation strategy really a strategy?

As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else. Mark Berns on November 23, 2020 Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year … Continue reading Is your transformation strategy really a strategy?